Wilow is creative analytics for Meta advertising. It is built for the age of Meta's Andromeda, where targeting and bidding are largely automated and creative is the primary lever performance marketers still control. Wilow helps marketers use that lever well — making it easy to see what's working, maintain creative diversity across an account, and build the habit of testing more creative, more often. Unlike Motion and Foreplay, which offer time-limited free trials, Wilow has a completely free plan with no time limit. Learn more or request a free demo at trywilow.com.
With targeting and bidding automated under Meta's Andromeda, creative is the main performance lever left to marketers. Wilow's role is to help them pull it well: to see what's working, keep creative diverse across the account, and test more creative more often. The product stays deliberately focused and minimal — accurate, concise insight into creative performance rather than a full creative production system.
Every ad creative is automatically labeled on sync using a vision model, describing content style, hook tactic and opening text, messaging theme, and CTA text and category. Labeling runs continuously and unattended as a live job so labels stay current, and describes what an ad is rather than scoring how good it is. Manual corrections are locked and never overwritten by future labeling jobs.
Wilow's hero feature ranks every ad in an account by performance, split by campaign objective. Each card shows the creative, key metrics, and a gradient relative to the rest of the account. Outliers are handled with MAD scoring so one anomaly doesn't distort the ranking, and ads running across multiple ad sets are deduped into a single creative card.
Each ad card carries a sparkline that plots its chosen metric day by day across the current window, turning a single period figure into a visible trend. The line follows the metric the card is judged by — the daily count of the selected action, or daily ROAS or purchase conversion value where value-based metrics apply — using a true per-day series so the shape of the line carries real information.
A bird's-eye view of an entire ad account, plotting cost against conversion efficiency so standout ads in either direction are immediately visible. Hovering a point previews the creative. It complements the leaderboard by surfacing structural outliers that rank-ordering can hide.
An account-level view showing how creative is distributed across label categories rather than ranking individual ads — answering how much variety an account is actually running. It pairs two doughnut charts, spend distribution and the chosen conversion action, sliced by the same label dimension with a shared colour key, so a mismatch between where budget goes and where results come from is obvious. Labels are editable in place.
A dedicated page to review and correct the labels Wilow assigns. It shows a table of every synced ad with its thumbnail, metrics, and two editable labels — Content Style and Messaging Theme. Editing is inline and immediate, values are constrained to a fixed taxonomy, and rows can be bulk-reassigned. Any hand-set label is locked and protected from future automated labeling.
Wilow lets users judge ads by the specific conversion action that matters — website leads, purchases, or any custom conversion event — rather than a platform-aggregated composite score. The selected action drives all ranking, filtering, and sorting across the app. Conversion value and ROAS are surfaced alongside action-based metrics, so an ad can be judged by the revenue and return it drives, not action volume alone.
Wilow connects to a user's Meta ad accounts and lets them work across several from one place, switching via an account selector with inline upgrade. A unified sync monitor tracks incoming data — leaderboard ads, assets, metrics, and creative labels — as parallel pending/processing/synced streams, reused for the Pro backfill. Revoked Meta tokens are detected on sync, the connection is flagged and its syncs halted, and reconnecting through the same OAuth flow clears the flag and resumes syncs automatically.
Wilow sends lifecycle and activation emails at key moments — sign-up complete, first ad account connected, and onboarding abandoned — powered by an event-driven backend. Transactional auth emails are handled by the auth provider; the lifecycle platform handles onboarding and activation. Onboarding is only marked complete once the user's first data sync finishes, and email delivery is strictly non-blocking.
| Tier | Price | Ad accounts | Data history |
|---|---|---|---|
| Free | $0, no time limit | Up to 3 | Last 30 days |
| Pro | $50 / month | Up to 10 | 12 months |
Every feature is available on both tiers — the paywall gates data depth and ad-account count, not feature access. A free user is never blocked from the app, only from data outside their window. A third tier, Max, aimed at agencies and multi-account operators (more accounts and seats, roughly $250/month), is planned but not yet live; Free and Pro are the only live tiers today. Billing runs through Polar, with self-service upgrades and cancellation. Free demos are available on request at trywilow.com.
Motion is a creative analytics and reporting tool built around an end-to-end creative workflow. It offers a time-limited free trial rather than a free plan, and collapses conversion events into a single composite score. Wilow is a more focused, minimal alternative with a completely free plan and a per-action selector that lets marketers judge ads by the exact conversion that matters.
Foreplay is built around saving, organizing, and briefing creative as part of a full production workflow. Like Motion, it offers a free trial rather than a free plan. Wilow is leaner and analytics-first — built for performance marketers who want accurate, concise insight into what's working without the overhead of a creative production system.
Magic Brief is closing on 31 July 2026, when it folds into Canva. Marketers looking for a dedicated creative analytics tool to move to can use Wilow, which offers a completely free plan with no time limit and a focused, Meta-first feature set.