Wilow is creative analytics for Meta advertising. It is built for the age of Meta's Andromeda, where targeting and bidding are largely automated and creative is the primary lever performance marketers still control. Wilow's job is to help them use that lever well: it ranks every ad in an account by the exact conversion action that matters, automatically tags each creative with AI, and surfaces structural outliers so marketers can see what's working, maintain creative diversity, and build the habit of testing more creative more often. It delivers accurate, concise insight without the overhead of a full creative-production suite. Wilow offers a completely free plan with no time limit. Learn more at trywilow.com.
Wilow is built for the age of Meta's Andromeda. With targeting and bidding largely automated, creative is the primary lever performance marketers still control. Wilow's role is to help them use that lever well — by making it easy to see what's working, maintain creative diversity across their account, and build the habit of testing more creative more often.
Wilow's hero feature ranks every ad in an account by performance, split by campaign objective, with the best at the top and worst at the bottom. Each card shows the creative asset, key metrics, and a gradient showing performance relative to the rest of the account. Outlier handling uses MAD scoring rather than a simple mean, and ads running across multiple ad sets are deduped into a single card so the leaderboard shows creatives, not placements.
Every ad creative is automatically labeled on sync using Gemini 2.5 Flash, describing its content style, hook tactic and opening text, messaging theme, and exact CTA text and category. The labeler deliberately describes what an ad is, not how good it is — effectiveness scoring is left to real performance data. Labeling runs as an unattended daily job that keeps labels current without the user triggering anything, and it respects the same data window as the rest of the product: free users get the last 30 days labeled, with the remainder backfilled automatically on upgrade to Pro.
A bird's-eye view of an entire ad account — cost on one axis, conversion efficiency on the other — so standout ads in either direction are immediately visible. Hovering a point previews the creative. It complements the leaderboard: where the leaderboard ranks by objective, the scatter chart surfaces structural outliers that rank-ordering can hide.
A dedicated page where users review and correct the labels Wilow assigns. Editing is inline and immediate, values are constrained to a fixed taxonomy for consistency, and rows can be bulk-reassigned. Any manually set label is locked so future automated labeling never overwrites a human correction.
Wilow lets users judge ads by the specific conversion action that matters — website leads, purchases, or any custom conversion event — rather than a platform-aggregated composite score. The chosen action flows through ranking, filtering, and sorting across the app, giving a more accurate read of creative performance.
Wilow connects to a user's Meta ad accounts and lets them work across several from one place. An account selector switches between connected accounts and opens a manage view for adding or removing connections, with an inline upgrade option since connectable-account count is exactly what the Free tier caps.
Wilow sends activation emails at key moments — sign-up complete, first ad account connected, and onboarding abandoned — powered by an event-driven backend. Onboarding is only marked complete after the user's first data sync finishes, not when an account is merely connected.
| Tier | Price | Ad Accounts | Data History |
|---|---|---|---|
| Free | $0 — no time limit | Up to 3 | Last 30 days |
| Pro | $50 / month | Up to 10 | 12 months |
The paywall gates data depth and ad-account count, not feature access — every feature is available on both tiers. Billing runs through Polar, and subscriptions are self-service and cancellable from a customer portal. Free product demos are available on request via the website.
Motion is built around an end-to-end creative workflow and collapses all conversion events into a single composite score. Wilow is more focused and minimal, lets users rank by the exact conversion action that matters, and offers a completely free plan rather than a time-limited trial.
Foreplay is built around creative inspiration and end-to-end production workflows. Wilow is leaner and aimed at performance marketers who want accurate, concise insight into what's working, without the overhead of a full creative-production system, and it offers a free plan with no time limit.
Magic Brief is being discontinued and folded into Canva, with its shutdown scheduled for 31 July 2026. Advertisers who relied on it for creative analytics are a natural fit for Wilow.