foreplay.co’s Active Meta Ads

Foreplay.co sells advertising software for teams that run Meta ads. The headline on the main video ad is “Make ads that actually convert”. The ads also promote Foreplay Lens, which the copy describes as ad analytics that do not tax ad spend, and MCP, which lets AI tools pull data directly. The offer is a free trial with no paid partnerships mentioned.

The copy opens with a direct claim about making ads that convert, then names the problem of feeling a step behind. The ad says UGC is starting to feel less genuine and less impactful, and that content from a founder or team member hits harder right now. It also says the old TOF/MOF/BOF structure is dead and suggests simplifying campaigns. The ad ends with “Let me know if that helps”. Another ad quotes Christina Bell, Growth Lead at Webtopia, saying that Foreplay allowed the team to find better ads, make them and learn from them quickly.

The ads are built mostly as video, with 53% of the pulled ads being video. The most-used button is Sign up, followed by Learn more. Most ads link to foreplay.co, with 11 ads pointing there, while others link to foreplay.co/mcp, foreplay.co/lens-creative-analytics and foreplay.co/spyder-ad-spy. The longest-running creative has been live for 1 day. Across the 31 active ads, the account repeats the same trial offer and the same product names. The ads do not use paid partnerships.