Video
30 days+
VIVivobarefoot2.5M reached
Opens on a fear, not a feature: your shoes might be ageing you. The problem does the selling before the product ever appears.
See Vivobarefoot's live ads →
Ad Examples · Updated July 2026
A gallery of real Facebook and Instagram ads that are running right now, grouped by industry, with a short read on why each one works. Pulled from the Ad Library and refreshed regularly, so you are studying what is winning today.
Not the clever ones. The ones a brand keeps paying to run. Every example on this page is a live ad pulled from the Ad Library, and we read each one through the same four questions Wilow uses on any creative.
What stops the scroll in the first second, the problem, the number, or the contradiction, before the product shows up.
The single idea the ad is really selling: an outcome, an identity, a named enemy, or a fear.
Whether the message is carried by a video demo, a static that reads like a billboard, or a straight offer.
How long it has run. An ad live for months is a brand voting with its own money that the creative works.
How movement and wellness brands sell an identity, not a product.
Video
30 days+
Opens on a fear, not a feature: your shoes might be ageing you. The problem does the selling before the product ever appears.
See Vivobarefoot's live ads →
Video
30 days+
Sells the identity of someone who optimises their health, not the wristband. The device is almost incidental to the pitch.
See WHOOP's live ads →Food and drink brands make the product itself the hook.
Image
180 days+
Live for over 180 days for a reason. A narrow promise aimed at one anxious buyer beats a broad one aimed at everyone.
See Kendamil's live ads →
Video
30 days+
Makes freshness the entire creative: roasted to order, shown in motion. The product is the hook, no gimmick needed.
See Pact Coffee's live ads →Beauty ads win on a single, concrete benefit shown up close.
Image
14 days+
A licensed-character drop turns a commodity bar of soap into a limited collectable worth clicking on right now.
See Dr. Squatch's live ads →
Image
14 days+
Leads with one concrete benefit, not a values speech. Say what it does first, and let the brand story come second.
See Wild's live ads →The best B2B ads sell the outcome, never the feature list.
Video
30 days+
Sells the outcome, turning strategy into a plan, never the software. B2B buyers are paying for the result, not the tool.
See monday.com's live ads →
Image
30 days+
Names the enemy in four words: built for HR, not spreadsheets. A sharp contrast lands harder than a feature list.
See HiBob's live ads →Type any advertiser to see every Facebook and Instagram ad they are running right now, grouped by what is new and what has kept running. Free, no login.
Subscription pet brands live and die on the first-order offer.
Video
30 days+
Leads with the offer and nothing else. For a subscription, the first-order discount is the whole ad.
See Pure Pet Food's live ads →
Image
30 days+
Sells the feeling of a happy pet, with the personalised box as the quiet proof sitting underneath the promise.
See Tails.com's live ads →Supplement ads borrow search language and category trust.
Image
30 days+
Owns the category term and pairs it with a sale. Search-intent language on a scroll-stopping pack shot.
See Bulk's live ads →
Video
14 days+
Hooks by naming the thing you already own, then positioning against it. Borrowed familiarity beats a cold introduction.
See Hume Health's live ads →Apparel brands lead with the price or the problem, fast.
Image
30 days+
The price is the creative. When the number is the story, put it in the very first frame and get out of the way.
See Lucy and Yak's live ads →
Video
14 days+
Problem first, offer second: it names the pain, then closes with a three-for-two. Order matters as much as copy.
See Snag Tights' live ads →Home brands sell a lifestyle you can buy one piece of.
Image
90 days+
Live for over 100 days on aspiration alone. It sells a whole lifestyle you can buy a single piece of.
See Soho Home's live ads →
Video
30 days+
A product demo disguised as a tagline. Show the thing working on screen rather than claiming that it works.
See Lick's live ads →The longest-running consumer ads rest on one durable idea.
Video
180 days+
Running past 180 days on one durable idea: a patented product framed as the obvious upgrade, not a discount of the week.
See Asan Cup's live ads →
Video
30 days+
Sells time back, not screen-blocking features. The benefit is emotional; the software is just the mechanism behind it.
See Opal's live ads →Yes. Every example is a live ad pulled from the public Ad Library, not a mockup or a concept. When a brand stops running an ad, it drops off this page on the next refresh.
It is a minimum: how long that ad has been live, rounded down. A 30 days+ badge means the ad has run for at least 30 days, which is a brand voting with its own budget that the creative works.
Yes. Use the search tool above to open any advertiser, or open a full industry leaderboard, and browse all of their live Facebook and Instagram ads.
Meta shows you every ad with no order or context. This page ranks the ones worth studying, groups them by industry, and tells you why each one works.
No. Browsing examples and brand libraries is free and needs no login. A free Wilow account adds saved swipe files, creative tagging, and a ranked leaderboard on your own connected ad account.
Wilow turns live ads into the one thing you need: what to make next. Free to start, no credit card.
Try Wilow today