Creative analytics for Meta ads. See what's working in your account, and what's working in your competitors' too.
Ask your customers why they bought from you and they will each give you a slightly different answer. One was drawn in by a feature. Another bought on price. Someone else signed up because you already work with the best names in their industry.
People buy for different reasons, and we all respond to different styles. Meta knows this, so it built its ad platform around it: it shows each ad to the people it already knows are most likely to respond to it.
That changes the job. It is not about making one perfect ad anymore. It is about making lots of genuinely different ads, then watching closely which ones work. The brands that look like they are printing money on Facebook and Instagram are doing exactly that.
The catch is that watching what works is not easy. Open Ads Manager and it is far too complicated. Robinhood made it simple for anyone to see how their investments are doing. We are doing the same for advertising.
Wilow connects to your Meta ad account and lays your creative performance out so you can read it in one glance.
Wilow has a completely free plan with no time limit. Free gives you up to 3 ad accounts and the last 30 days of data; Pro is $49 a month for 10 accounts and 12 months of history. Every feature is available on both. Wilow is an approved Meta Tech Partner.
Wilow is built by Kole Ogundipe, founder of Wilow and of The Keyword, a digital marketing news publication. It is a small team that ships fast. If you want a walkthrough, book a call. If you have a question, the contact page reaches us directly.