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Study guides for Meta advertisers: the algorithm, creative diversity, and your product feed, explained through what to do about them.
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Meta's algorithm reads every ad across six dimensions: Persona, Offer, Surface, Type, Emotion, and Readiness. Here is how to use the POSTER framework to audit your own ads.
KO
Kole Ogundipe
·
July 20, 2026
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Guide
The three steps Meta runs on every ad, in plain language: how GEM and Andromeda read, shortlist, and rank your creative, and the moves that help you win.
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How to audit creative diversity in your Meta account: the dimensions Wilow tags and scores, the concentration test, and the workflow that keeps range high.
Meta made product data a foundational input for every Sales campaign in 2026. Here is how to optimize your Meta product feed: fields, images, and feed health.
