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Wilow gives media buyers a ranked view of every Meta ad’s creative performance across all client accounts — AI creative tags included. Manage up to 3 accounts free, no credit card.
Media buyers managing Meta accounts need to know which creatives are working: fast, across multiple clients, with data they can report on. Wilow gives you a ranked creative leaderboard, AI-generated labels on every ad, and an outliers scatter chart, all in one place. Free for up to 3 accounts.
The challenge for media buyers isn't access to data: it's the time it takes to process it. Ads Manager requires manual filtering, exporting, and reconciliation to get a clear view of which creatives are performing. For freelance buyers and small agencies managing multiple clients, doing this for every account every week is slow.
Wilow streamlines this. Every client account you connect gets a ranked Creative Leaderboard that updates on every sync. Switch between accounts from the account selector. Each leaderboard shows every creative ranked by performance, with no manual work required.
Every Meta ad in each connected account is ranked by performance, split by campaign objective. Best at the top, worst at the bottom. Ads that run across multiple ad sets are deduplicated: each creative appears once with performance rolled up across all its placements. You see how a creative is performing overall, not fragmented by ad set.
Sort by ROAS, CPA, CTR, or any available metric. Filter by content style, messaging theme, journey stage, date range, or ad status. The leaderboard turns a complex account into a clear ranked list in seconds.
Every ad is automatically labeled across four dimensions using Gemini 2.5 Flash: Content Style (UGC, Product Shot, Demo, Lifestyle, Text-Only, Animation), Hook Tactic and Opening Text for video ads, Messaging Theme (Benefit-Led, Social Proof, Urgency, Problem-Agitate-Solve, Educational), and CTA Text and Category.
These labels make it easy to surface creative insights for client reporting. Instead of listing which ads performed best, you can report on why: 'UGC content is outperforming product shots by 35% on CPA this month' or 'Benefit-led messaging has the best ROAS across all three conversion campaigns.' That level of creative intelligence is what clients remember.
Labels are generated once per creative and never regenerated unless the creative file changes. You can correct any label manually: corrections are locked so they're never overwritten by future labeling jobs.
Wilow lets you work across multiple Meta ad accounts from a single interface. The account selector switches between connected accounts and shows how many connections remain on your current plan. Free plan: up to 3 accounts. Pro: up to 10 accounts at $50/month. The free plan is permanent: no time limit, no credit card required to start.
The free plan covers 3 accounts with 30 days of data history. Every feature: Creative Leaderboard, AI Creative Tagging, Outliers Scatter Chart, Label Management: is available on both free and Pro. The paywall is account count and data depth, not functionality. Pro is $50/month for 10 accounts and 12 months of history.
For freelance media buyers managing 1–3 client accounts, the free plan covers everything. For buyers managing larger client rosters, Pro unlocks the account count needed to run Wilow as a core part of your workflow.
Wilow is focused. No brief builder, no inspiration library, no competitor research tool. Just accurate, ranked creative performance data across your client accounts, updated on every sync, with AI labels on every creative. If that's the job you're trying to do faster, Wilow is built for it.