The best health & supplement ads on Meta
The live Meta ads of 56 health and supplement brands, ranked by the people each one reaches per day, and the benchmarks those brands set: 4.6 new ads a week, 5 landing pages, 50% video.
Nobody hand-picked the ads on this page. They are the live Meta ads of leading health and supplement brands, ranked by daily reach, which is the number of people an ad has reached divided by the days it has been running, taken from the delivery data Meta publishes for ads shown in the UK. The ads at the top are the ones reaching the most people today, and when a brand scales a winner or retires a loser, the order moves with it.
More brands in this category
The benchmarks above come from The Wilow Ad Index, which measures 56 health and supplement brands the same way every week, alongside every other industry we track.
Which health & supplement ads are reaching the most people on Meta right now?
The ads below are live, in the order of the people each one reaches per day. Click any ad to open the brand’s complete live ad library, where you can watch the creative, read the copy and see the landing page it sends people to.
Top health and supplements influencers on Instagram
These are the creators health and supplements brands are paying to run ads with, ranked by Instagram followers.
Why Meta ads work for health and supplement brands
Health and supplement brands face a unique challenge on Meta: strict advertising policies around health claims, before-and-after imagery, and testimonials. The brands on this leaderboard, Huel and Bulk among them, have mastered the art of communicating product benefits without triggering policy flags. They use lifestyle imagery, ingredient storytelling, and social proof from real customers rather than explicit health claims.
Video dominates the category. Supplement brands that run short-form video ads showing product texture, mixing shots, and real consumption moments consistently earn more daily reach than static image ads. The format works because it builds credibility: people want to see what they're putting in their bodies. Carousel ads are less common but effective for brands running multiple flavours or product lines, letting each card showcase a different variant.
Seasonality plays a bigger role in health supplements than most categories. January sees a surge in wellness and nutrition ads. Summer brings hydration and greens powder campaigns. Q4 shifts toward immunity and winter wellness. The brands at the top of this leaderboard in any given week are often the ones timing their campaigns to seasonal demand.