Wilow Blog

Creative intelligence for Meta advertisers

Practical breakdowns on what to make, what to measure, and what to change to get more from every pound of ad spend.

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GPT Image 2.5 up close: does a higher quality setting buy more detail?

We ran one watch through every GPT Image 2.5 quality setting and zoomed in. What low to max changes, what it costs, and what matters more.

Kole Ogundipe

September 16, 2026

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Behind a Top-Converting B2B Ad Campaign

The five-step process behind a top-converting B2B ad: customer language research, PAS scripting, AI storyboarding, and video-to-static retargeting.

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Article

Why More Ads Won’t Fix Your Scaling Problem

A brand scaled from $300k to $700k then flatlined. The problem wasn’t creative volume, it was creative diversity. Here’s the two-team model that fixes it.

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Article

Why Making More Creative Keeps Failing

Meta Andromeda groups similar creatives under hidden Entity IDs. Your 200 ads may be treated as 20. Here is what creates a genuinely new entity.

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