Meta Ad Library

What this library shows you

Meta's own Ad Library answers one question: is this brand running ads? This library answers the more useful one: which of their ads are working? Every active ad is grouped by how long it has been running, so you can separate what a brand is testing this month from what has earned its place over months.

How to use it

Type a brand name into the search box above, then pick the right Facebook page from the list. Some brands have several pages, so check the logo and follower count. You will see every active ad in two groups: launched in the last 30 days, and live for 90 or more days. Use the pills to filter by image, video, or paid partnerships, and click any ad to open the original in Meta's Ad Library.

Why long-running ads matter

Advertisers keep paying for ads that perform and switch off ads that do not. An ad that has stayed live for 90 or more days is a strong signal that it works. The fresh lanes show you the ideas a brand is testing right now, and the long-runner lane shows you what survived. Reading the two together is the fastest way to learn from any advertiser's spend.

Frequently asked questions

Is this really free?

Yes. No login, no email, no trial clock. Search any brand and browse everything it is running.

Which countries does it cover?

Pick a country before you search: United Kingdom, United States, and most major markets, or all countries at once.

How is this different from Meta's Ad Library?

Meta's own library shows every ad in one long wall. This library adds run-time grouping, a paid partnership filter, and a landing page breakdown that shows where a brand sends its traffic. Every card still links back to the original ad.

How fresh is the data?

Ads are pulled live from Meta's Ad Library and refreshed daily.