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Wilow is creative analytics for Meta: focused, affordable, and free to start. See how it compares to the other tools in the space.
Founder, Wilow
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June 7, 2026
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Updated
September 10, 2026
Real user quotes about BigSpy from Reddit, with links to the original threads, and what Wilow does about each one.
"Cheap. Interface looks like it's from 2015 but whatever, it works. Search can be hit or miss: sometimes you find gold, sometimes you wade through garbage for 20 minutes. We found our best performing hook from a random brand in a completely different niche here. For $9/month you can't really complain." — OP · r/adtech (23 upvotes)
BigSpy is an ad library, not a performance analytics tool. It shows you competitor ads so you can find inspiration. Wilow does the opposite: it looks at your own Meta account and tells you which of your ads are actually working, ranked and AI-tagged, with no manual search required.
| Feature | Wilow Free | Wilow Pro | BigSpy |
|---|---|---|---|
| Starting price | $0 forever | $49/mo | $0 (free) or $9/mo |
| Pricing model | Flat | Flat | Queries + platforms + seats |
| Permanent free plan | ✓ | ✓ | ✓ (5 queries/day, Facebook only) |
| Meta ad performance analytics | ✓ | ✓ | — |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | — |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Conversion action selector | ✓ | ✓ | — |
| Creative Diversity | ✓ | ✓ | — |
| Search any brand's live Meta ads | ✓ | ✓ | ✓ |
| Save competitor ads | ✓ | ✓ | ✓ |
| Multi-platform ad library (up to 9 networks) | — | — | ✓ |
| Ad downloads | — | — | ✓ |
| Top charts and trending ads | — | — | ✓ |
BigSpy is a competitor ad spy tool. It is cheap, broad, and useful for finding creative inspiration across industries. The search quality is inconsistent, but at a low price point that's a reasonable trade-off for many users.
Wilow solves a different problem: not what your competitors are running, but which of your own Meta ads are working. They're not really the same category. Wilow is free to start, no credit card required.