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Wilow helps B2B advertisers rank Meta ad creatives by the conversion actions that matter — form fills, demo requests, and qualified leads. Accurate creative intelligence for B2B performance teams. Free plan available.
B2B advertisers running Meta campaigns face a measurement challenge that most creative analytics tools are not designed for. Your conversion actions: form fills, demo requests, qualified leads, trial sign-ups: look nothing like a purchase. Wilow lets you rank Meta ad creatives by exactly those actions, so your creative decisions are based on the signals that actually move your pipeline.
Most Meta analytics tools were built around e-commerce. Purchase ROAS is the default metric, and platforms that aggregate all conversions into a single composite number make that assumption explicit. For B2B teams, this creates a real measurement problem: your highest-value conversion event is rarely a purchase, and lumping form fills, demo bookings, and content downloads into one blended score tells you nothing useful about creative performance.
What B2B advertisers need is the ability to isolate the conversion action that maps to pipeline intent, and rank creatives by that specifically.
Wilow lets you choose the specific conversion action you want to rank your creatives by. Any custom conversion event tracked in your Meta account is available: demo requests, form fills, trial sign-ups, sales call bookings, or whatever action maps to qualified intent in your funnel.
The action selector surfaces across the Creative Leaderboard and Label Management, so every ranking, filter, and sort in the app reflects the B2B conversion event you have chosen. Switch between actions to compare how creative performance changes when you isolate different intent signals.
Every Meta ad in your account is ranked by performance, split by campaign objective, with your chosen conversion action as the ranking metric. Ads running across multiple ad sets are deduplicated: each creative appears once with performance rolled up across placements.
This gives B2B performance teams a clear view of which creatives are driving the conversion actions that matter, without manual filtering and exporting from Ads Manager.
Every ad is automatically labeled across four dimensions using Gemini 2.5 Flash: Content Style (UGC, Product Shot, Demo, Lifestyle, Text-Only, Animation), Hook Tactic and Opening Text for video ads, Messaging Theme (Benefit-Led, Social Proof, Urgency, Problem-Agitate-Solve, Educational), and CTA Text and Category.
For B2B advertisers, these tags surface patterns that are easy to miss when managing large creative volumes. Which content style is driving the most demo requests? Is problem-agitate-solve messaging outperforming benefit-led copy for your lead gen campaigns? Wilow answers these questions automatically, without manual tagging or spreadsheet analysis.
Wilow's free plan is permanent. Connect up to 3 Meta ad accounts and see 30 days of creative performance data, no credit card required. The Creative Leaderboard, AI Creative Tagging, and Outliers Scatter Chart are all included on the free plan. Wilow Pro is $50/month for up to 10 ad accounts and 12 months of data history.