The panel above is Wilow's free Ad Library, opened on its Ad Studio tab. Press Next and it walks you through what a run is made of, one region at a time, with the flow filling in as you go. It is a walkthrough rather than a live generator: nothing is uploaded, nothing is generated, and nothing is spent. Running it on your own ads happens inside Wilow, on the free plan.
Ad Studio does not begin at an empty prompt box. It begins at an ad of your own with your branding already on it, an ad whose layout you want to borrow, and photographs of your product. Every slot accepts a direct upload, so it works before you have connected an ad account, and every slot takes its own instruction, so the model is told what to keep and what to change rather than left to guess.
An inspiration ad is sent to the model as a guide to layout and art direction only. It takes structure — where the type sits, how the blocks stack, how the product is framed — and never the brand, the logo, the product, the packaging or the words. That rule is enforced on Wilow's servers rather than asked for in a prompt, and it is why an inspiration ad is never enough on its own: a run needs your own base ad or product shots before it will start.
What Ad Studio does in full, and what it costsWilow's free Meta Ads Library is a searchable view of what any brand is running right now, with no login and no limit on browsing. It is the same tool this walkthrough sits in: browse a brand, find a layout worth learning from, then switch tabs. Search any brand in the Meta Ads Library
If you would rather start from a shortlist than a search box, the examples page collects real ads from top brands, grouped by industry. Best Facebook ad examples of 2026
And before making the next one, it is worth knowing how much genuine variety an ad account needs in the first place. How creative diversity works
It is the real screen, with the steps driven by your clicks instead of by a live generation. Nothing is sent anywhere and nothing is spent. The working version is inside Wilow, on the free plan.
You do. Left to fill a text space on its own, an image model invents wording, and when another brand's ad is sitting in the references it lifts that brand's wording instead. Making the copy an input rather than a suggestion is what stops your ad going out carrying somebody else's message.
The base ad, the product shots and the finished frame are an example set made for this page, and the brand in them carries no name on purpose. The one real brand is the saved ad in the Inspiration slot, which is there to show what that slot is for: a layout to borrow, never a picture or a line of copy to reuse.
No. Ad Studio makes still image ads, in the sizes Meta runs. Motion is not part of it.