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This Privacy Policy describes how TripleDouble Group Ltd (company number: 13609173), trading as Wilow ("we," "our," or "us"), collects, uses, stores, and shares information when you use our website at trywilow.com and our advertising analytics platform (collectively, the "Service"). This policy applies to all users of the Service and to all data accessed through third-party advertising platform integrations. By accessing or using the Service, you agree to this Privacy Policy. We are committed to complying with all applicable data protection and privacy laws, including the UK GDPR, the Data Protection Act 2018, the EU GDPR, the ePrivacy Directive, the CCPA, and the CPRA.
When you create an account, we collect your name, email address, company name, job title, and password. If you subscribe to a paid plan, we collect payment information through our third-party payment processor, Polar. We do not store full credit card numbers on our servers.
When you connect your Meta (Facebook/Instagram) advertising account to Wilow, we access data made available through the Meta Marketing API. This includes ad creative assets, campaign and ad set names, ad performance metrics (impressions, clicks, spend, conversions, reach), audience information, and ad status information. We access only the data necessary to provide our Service in accordance with Meta's Platform Terms and Developer Policies. This Privacy Policy will be updated before any additional platform integrations go live.
When you visit our website or use the Service, we automatically collect your IP address, browser type and version, device type and operating system, referring URLs, pages visited within the Service, features used, time spent on pages, and approximate geographic location derived from your IP address.
We use your account information to create and manage your account, authenticate your identity, process payments, send transactional communications, and respond to support inquiries. We use your advertising platform data solely to provide the core functionality of our Service — to retrieve, organise, and display your ad creatives and campaign performance data. We do not use your advertising platform data for any purpose other than providing analytics, reporting, and insights within the Service. We may send you marketing communications about product updates, which you may opt out of at any time.
We access your advertising platform data only after you have explicitly authorised the connection via OAuth. We do not sell, rent, lend, or trade your advertising platform data to any third party. We do not use your advertising data for targeting or profiling outside the stated functions of the Service. Our use of Meta API data adheres to Meta's Platform Terms and Developer Policies. You may disconnect any advertising platform at any time through your account settings.
Service Providers. We share data with trusted third-party service providers (including hosting providers, Stripe, and analytics services) who are contractually obligated to protect your data.
Legal Requirements. We may disclose your data if required to do so by law, regulation, or enforceable governmental request.
Business Transfers. In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity. We will notify you of any such transfer. We do not sell your personal data to third parties for their marketing purposes.
We retain your account information for as long as your account is active. We retain advertising platform data for as long as your account is active and the platform connection is authorised. We retain automatically collected usage data for up to 24 months.
You may request deletion of your account and all associated data at any time by emailing support@trywilow.com with the subject line "Data Deletion Request." We will delete or anonymise all personal data within 30 days, except where retention is required by law.
When you disconnect an advertising platform from your account, we stop syncing new data from that platform immediately. Previously synced data will be retained until you request its deletion or delete your account.
Depending on your location, you have certain rights under the UK GDPR, EU GDPR, and CCPA/CPRA:
Right of Access. You have the right to request a copy of the personal data we hold about you.
Right to Rectification. You may request correction of any inaccurate personal data. You can also update account information directly by logging in.
Right to Erasure. You may request deletion of your personal data (see Section 4).
Right to Restriction. You may request that we restrict or limit the processing of your personal data in certain circumstances.
Right to Data Portability. Where applicable, you have the right to receive your personal data in a structured, machine-readable format. You also have the right to object to processing based on legitimate interests.
Right to Withdraw Consent. Where processing is based on consent, you may withdraw that consent at any time without affecting prior lawful processing.
CCPA/CPRA Rights. California residents have the right to know what personal information we collect, use, and disclose, and the right to request deletion. We do not sell or share personal information as defined by the CCPA/CPRA.
To exercise any of these rights, contact us at support@trywilow.com. We will respond within 30 days.
We implement technical and organisational measures to protect your data, including TLS/SSL encryption in transit, encryption at rest, access controls, regular security assessments, and OAuth 2.0 for advertising platform connections. No method of Internet transmission is completely secure, and we cannot guarantee absolute security.
Essential Cookies. Required for the Service to function, such as maintaining your login session. These cannot be disabled.
Analytics Cookies. We use tools such as Google Analytics to understand how you interact with our Service. You can learn more at google.com/policies/privacy/partners.
Marketing Cookies. We may use marketing cookies to deliver relevant communications. You can manage cookie preferences through your browser settings or our consent mechanism on the website.
Your data may be transferred to and processed in countries other than the United Kingdom, including the United States and the EEA. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK ICO or the European Commission.
Our Service is not intended for individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at support@trywilow.com.
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy at trywilow.com/privacy-policy and updating the "Last Updated" date. For significant changes, we will also notify you by email.
If you have any questions regarding this Privacy Policy, please contact us:
TripleDouble Group Ltd, trading as Wilow. Company Number: 13609173.
Lychett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA, United Kingdom
Data Protection Contact: Kole Ogundipe
Email: kole@trywilow.com
Website: trywilow.com