Meta Ads LibraryThe best fashion & apparel ads on Meta right now
The live Meta ads of 52 fashion and apparel brands, ranked by the people each one reaches per day, and the benchmarks those brands set: 4.6 new ads a week, 7 landing pages, 39% video.
KO
Kole OgundipeFounder, Wilow
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Updated 1 September 2026
Nobody hand-picked the ads on this page. They are the live Meta ads of leading fashion and apparel brands, ranked by daily reach, which is the number of people an ad has reached divided by the days it has been running, taken from the delivery data Meta publishes for ads shown in the UK. The ads at the top are the ones reaching the most people today, and when a brand scales a winner or retires a loser, the order moves with it.
Fashion & Apparel Meta ads benchmarks: what 52 brands actually do
Read from the live Meta ads of 52 fashion and apparel brands and 1,878 live ads in 10 markets (AU, BE, CO, DE, DK, GB, NL, NO, SE, US), on 1 September 2026. Each number is the median, with the typical range beneath it, so you can see where you sit rather than only what the average is.
4.6new ads a week
typical range 1.8 to 9.4
7landing pages in use
typical range 4 to 15.3
39%of live ads are video
typical range 18.5% to 54.3%
7 of 52run paid creator partnerships (13%)
2creators per brand, among those using any
52%have an ad still running past 90 days
Fashion is the most image-led industry on the Index. Video is 39% of live fashion ads against 47% everywhere else, the lowest share we measure. Good product photography still carries a fashion account in a way it carries no other category.
The surprise is creators. Only 7 of these 52 brands run paid creator partnerships, 13%, the lowest adoption on the Index, in the industry most associated with them. Fashion brands work with creators constantly; they mostly are not turning it into a partnership ad.
Brand
Live ads
New a week
Landing pages
Video
90 day winners
Astrid Wild Outdoor Fashion
More brands in this category
The benchmarks above come from The Wilow Ad Index, which measures 52 fashion and apparel brands the same way every week, alongside every other industry we track.
Which fashion & apparel ads are reaching the most people on Meta right now?
The ads below are live, in the order of the people each one reaches per day. Click any ad to open the brand’s complete live ad library, where you can watch the creative, read the copy and see the landing page it sends people to.
How fashion and apparel brands advertise on Meta
Fashion is Meta's most competitive advertising category, and the brands on this leaderboard, Snag Tights, Damson Madder and Heist Studios among them, use creative strategies that cut through the noise. The common thread: they show the product on real bodies, not models. User-generated content, customer photos, and fit-on-different-body-types carousels consistently earn more daily reach than polished studio campaigns.
Carousel ads are the power format in fashion. They let brands show multiple products, multiple angles, or multiple ways to style a single piece, all in one ad unit. The brands at the top of this leaderboard typically run carousels with 4–7 cards, each card featuring a different product or look, with the first card acting as the hook. Single-image ads are rare among top performers; video lookbooks and carousels dominate.
Community is the moat. Brands like Snag Tights and Lucy & Yak (both tracked here) have built audiences that don't just buy the product. They post about it. The highest-reach fashion ads on this leaderboard almost all feature real customer content, not brand-produced creative. The brand's role shifts from content creator to content curator, and Meta's algorithm rewards the authenticity signal.
About this leaderboard
A live leaderboard, not a swipe file
Most ad inspiration libraries are hand-picked: someone saw an ad, liked it, and saved it. This page works differently. It ranks the live Meta ads of leading fashion & apparel brands by real delivery data, so the ads at the top are the ones actually reaching the most people every day, right now. When a brand scales a winner or retires a loser, the leaderboard moves with it.
How the ranking works
Every ad is scored by daily reach: the number of people it has reached, divided by the number of days it has been running. The reach numbers come from Meta's own ad transparency reports, which publish real delivery data for ads shown in the UK. Daily reach rewards the ads brands are scaling hard today. In the full leaderboard, ads that have stayed live for 90 days or more also carry a proven badge, because a brand only keeps paying for an ad that keeps paying them back.
How to use the leaderboard
Each card above is a live ad, ranked by daily reach, with the brand that runs it. Click a card to open that brand's complete live ad library, including every ad it launched in the last month and its long-running proven winners. Look for the pattern behind the position: the hook in the first line, the format, how many versions the brand is running of the same idea. The link under the grid opens the full leaderboard, where each ad shows its daily reach and opens to the creative, the copy, and the landing page it sends people to.
Learn how creative diversity works
How do you know these are the top ads?
The ranking uses measured delivery data from Meta's ad transparency reports, not editorial opinion. Meta publishes how many people each ad has reached in the UK, and we rank by that number divided by days running. It is the closest thing to a public performance signal that exists for Meta ads.
What does daily reach mean?
Daily reach is the people an ad has reached divided by the days it has been running. Total reach favours whatever is oldest; daily reach shows what a brand is putting real budget behind today. A new ad reaching a million people in its first three days outranks an old ad that collected the same reach over six months.
Which brands are on the leaderboard?
Fashion & apparel brands that are active Meta advertisers. The grid above shows the brands with a measured ad right now. The full tracked set grows over time and sits at the top of the full leaderboard, where each brand chip links to that brand's full live ad library.
The same ranking runs for eleven other industries: fitness & wellness, B2B software, health & supplements, consumer apps, food & beverage, fintech, education, pet care, consumer products, home & lifestyle and beauty & skincare.
Is the leaderboard really live?
Yes. The ads come straight from Meta's Ad Library, and only ads that are currently running can appear. Reach measurement grows as more of each brand's creatives are checked, so positions refine over time. The coverage counter at the top of the full leaderboard shows how much is measured so far.
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