Heist Studios’ Active Meta Ads

Heist Studios uses its live Meta ads in the United Kingdom to sell Italian-made seamless tights, with the nude range as the centrepiece. The Nude Sheer Tights, The Contour Nude and the Nude Contour appear by name, alongside the Sheer Burgundy underwear collection, bodysuits, shapewear and the Sixty Opaque Tights Black. Discounts carry much of the offer: a code for money off a first order, a spring sale with reductions on shapewear and lingerie, and a promotion tied to International Women's Day. The promise repeated across the account is “Your legs but better”.

The copy opens on a claim about the product rather than the shopper, with “Find your perfect shade: Italian-made tights made to last, with no seams, rolling, sagging or digging. Your summer wardrobe essential” running on the nude tights. Seasonal dressing is the problem the ads name, and “Struggling with the changing seasons? Our nude tights make trans-seasonal dressing a breeze, with seamless designs and soft yarns for all day comfort” addresses it directly. The bodysuit ads describe the pieces as a basis for day to night looks, and the sale ads frame shapewear as wardrobe foundations. A discount code appears in the headline of several ads, giving the offer a deadline-free but explicit entry point.

Video carries 67% of the 15 ads pulled for this page, and the account is running 39 active ads in the market. The coloured and patterned tights collection page takes the most traffic, with 3 ads pointing there, while the nude tights guide and the beige Contour Nude product page absorb the rest. Every ad uses the Shop now button. No paid partnerships appear.