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Wilow lets performance marketers rank Meta ad creatives by the exact conversion action that matters — purchases, leads, or any custom event. No generic conversion scores. Free plan for up to 3 ad accounts.
Performance marketers need accurate conversion data, not a blended score. The question is never whether your ads are converting in aggregate: it is which specific conversion action they are driving, and whether that action maps to what you actually care about. Wilow is built to answer that question precisely, across every creative in your account.
Most Meta analytics tools collapse all your conversion events into a single composite metric. Website leads, purchases, add-to-carts, and custom events all get folded into one number, and that number hides more than it reveals.
For performance marketers, this is a serious measurement problem. A $10 email lead is not the same signal as a $200 purchase. An ad driving 50 low-value form fills can look better than an ad driving fewer high-value purchases, unless you are ranking by the right action. Generic conversion scores make that distinction impossible.
Wilow lets you select the specific conversion action you want to judge your creatives by. Website leads, purchases, or any custom conversion event tracked in your Meta account. The action selector surfaces across the Creative Leaderboard and Label Management, so every ranking, filter, and sort in the app reflects the exact action you have chosen.
Switch between actions to see how creative performance changes when you isolate a specific metric. An ad that looks average on blended conversions might be your top performer for purchases specifically. Wilow makes that visible.
Every Meta ad in your account is ranked by performance, split by campaign objective, with your chosen conversion action as the ranking metric. Best at the top, worst at the bottom. Ads running across multiple ad sets are deduplicated: each creative appears once with performance rolled up across all its placements.
The result is a clear, ranked answer to the most important question in performance marketing: which creatives are earning their budget for the conversion action you care about, and which ones should be paused.
Every ad is automatically labeled across four dimensions using Gemini 2.5 Flash: Content Style (UGC, Product Shot, Demo, Lifestyle, Text-Only, Animation), Hook Tactic and Opening Text for video ads, Messaging Theme (Benefit-Led, Social Proof, Urgency, Problem-Agitate-Solve, Educational), and CTA Text and Category.
Combined with accurate, action-specific conversion data, these tags surface the creative patterns that raw metrics alone cannot show. Which messaging theme is driving your lowest cost per purchase? Is UGC outperforming product shots on your lead generation campaigns? Wilow surfaces these patterns so you can build and test more of what works.
Wilow is not a brand marketing tool. It does not position impressions, reach, or awareness as primary signals. It is built for performance marketers who need accurate, ranked creative intelligence tied to real conversion outcomes, with the specific conversion action chosen by them, not aggregated by the platform.
No brief builder, no inspiration library. Just a ranked Creative Leaderboard, AI creative tags, and an Outliers Scatter Chart, all filtered by the conversion action you select. Free for up to 3 Meta ad accounts, no credit card required.