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Wilow is creative analytics for Meta: focused, affordable, and free to start. See how it compares to the other tools in the space.
Founder, Wilow
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June 7, 2026
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Updated
September 10, 2026
Real user quotes about Minea from Reddit, with links to the original threads, and what Wilow does about each one.
"This one's very ecom focused. If you're dropshipping it's probably perfect because it shows you the actual products and shops. We're selling our own brand so half the features didn't matter to us. The TikTok ad library is solid though." — OP · r/adtech (23 upvotes)
Wilow is built for brands, not dropshippers. There's no product database or supplier finder. Wilow does let you research any brand's live Meta ads and track competitors' output, but as a support to your own performance data rather than as a product-sourcing tool. What Wilow does is connect to your Meta ad account and tell you which of your own ads are working, ranked by performance, AI-tagged by content style and messaging theme. If you run brand ads on Meta, that's the job.
"Minea.com works great, but fbspy.eu will be more adapted to your context" — u/Artistic-Tourist-846 · r/FacebookAds
Context matters. Minea is an ad spy and product research tool built for ecommerce and dropshipping. If you're researching competitor creatives and finding winning products, Minea is built for that. If you're trying to understand which of your existing Meta ads are outperforming, Wilow is built for that.
| Feature | Wilow Free | Wilow Pro | Minea |
|---|---|---|---|
| Starting price | $0 forever | $49/mo | $49/mo |
| Pricing model | Flat | Flat | Credit-based |
| Permanent free plan | ✓ | ✓ | — |
| Meta ad performance analytics | ✓ | ✓ | — |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | — |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Conversion action selector | ✓ | ✓ | — |
| Creative Diversity | ✓ | ✓ | — |
| Search any brand's live Meta ads | ✓ | ✓ | ✓ |
| Save competitor ads | ✓ | ✓ | ✓ |
| Product and supplier research for ecommerce | — | — | ✓ |
| TikTok and Pinterest ad libraries | — | — | ✓ (Premium tier) |
| AI Creative Finder | — | — | ✓ |
Minea is a dropshipping and ecommerce research tool first. It's optimised for finding winning products, spying on competitors, and sourcing suppliers. The ad library is a means to that end. If you're a brand-owned business, the core use case doesn't apply.
Wilow is for brands that want to know which of their own Meta ads are working. Wilow has no product database and no supplier research, so the dropshipping half of Minea has no equivalent. It does have a competitor ad library, and its focus is performance analytics on your own account. If that is the job, Wilow is the cleaner fit. Free to start, no credit card required.