Author

Kole Ogundipe

Founder of Wilow and The Keyword.

Kole is the Founder of Wilow, a creative analytics platform that helps marketing leaders visualize social media ad performance and investment. He is also the Founder and Editor of The Keyword, a weekly newsletter covering digital marketing news for advertising professionals, reaching roughly 7,400 subscribers by email and a further 200,000 through its LinkedIn edition.

Kole has worked in digital advertising since 2014, both agency-side and directly with companies. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other scalable platforms, for companies spending upwards of $500,000 per month. Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends. He consults independently as an AI marketing engineer at www.tripledouble.marketing, and publishes some of his tooling on GitHub.