Kole Ogundipe

Kole is the Founder of Wilow, a creative analytics platform that helps marketing leaders visualize social media ad performance and investment. Kole Ogundipe is also the Founder and Editor of The Keyword, a weekly newsletter with over 200,000 subscribers, covering digital marketing news for advertising professionals.

Kole has over 11 years experience in digital advertising, both agency-side and directly with companies. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other scalable platforms.Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends.