Kole Ogundipe

Founder, Wilow

Kole is the Founder of Wilow, a creative analytics platform that helps marketing leaders visualize social media ad performance and investment.

Kole Ogundipe is also the Founder and Editor of The Keyword, a weekly newsletter with over 200,000 subscribers, covering digital marketing news for advertising professionals.

Kole has over 11 years experience in digital advertising, both agency-side and directly with companies. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other scalable platforms.

Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends.Originally from the UK, he previously lived in New York and is now based in Colombia.

Kole Ogundipe, Founder of Wilow