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Wilow helps DTC brands see which Meta ad creatives are working — ranked leaderboard, AI creative tags, and outlier detection. Free plan for up to 3 ad accounts, no credit card.
DTC brands run a lot of ads. They test constantly: new creative angles, seasonal campaigns, different hooks for different audiences. The challenge isn't generating creative; it's knowing what's working fast enough to scale it before the window closes. Wilow is built for that job.
When you're running 20, 30, or 50 active ads across multiple campaigns, campaign-level ROAS doesn't tell you what you actually need to know: which specific creative is performing. Ads Manager buries the answer in ad set rows and fragmented placement data. The result is that DTC brands often scale campaigns instead of creatives: a slower, less efficient way to find and amplify what's working.
Wilow inverts this. Every ad is tracked at the creative level, deduplicated across ad sets, and ranked in a single leaderboard. You can see at a glance which creative is outperforming the account average: and which is dragging it down.
Wilow's Creative Leaderboard ranks every Meta ad in your account from best to worst by performance, split by campaign objective. Each card shows the creative asset, key metrics, and a gradient that shows performance relative to the account average. Ads running in multiple ad sets are deduplicated: you see one card per creative, not one row per ad set.
The most common DTC workflow: after a creative test, open the leaderboard, sort by purchase ROAS, look at the top 20%. Those are your scaling candidates: the creatives that are earning their budget. The bottom 20% are your pause candidates. This takes minutes, not a spreadsheet.
Every ad synced to Wilow is automatically labeled across four dimensions: Content Style (UGC, Product Shot, Demo, Lifestyle, Text-Only, Animation), Hook Tactic and Opening Text for video ads, Messaging Theme (Benefit-Led, Social Proof, Urgency, Problem-Agitate-Solve, Educational), and CTA Text and Category.
These tags answer the creative strategy questions that ROAS alone can't: Is UGC outperforming product shots in your conversion campaigns? Is a benefit-led headline getting better CPA than social proof copy? The leaderboard shows you which ads are winning. The tags show you why.
Labels are generated once per creative using Gemini 2.5 Flash and stored. They don't regenerate on every sync and are never overwritten by metadata changes. If you correct a label manually, the correction is locked: future labeling jobs skip that field.
Alongside the leaderboard, Wilow's Outliers Scatter Chart shows spend vs. conversion efficiency across your whole account at a glance. It surfaces two things DTC brands care about: high-spend ads with mediocre performance that are quietly burning budget, and low-spend ads with exceptional ROAS that are ready to scale but haven't been given budget yet.
Wilow's free plan is permanent. Connect up to 3 Meta ad accounts and see 30 days of creative performance data: no time limit, no credit card required. The Creative Leaderboard, AI Creative Tagging, and Outliers Scatter Chart are all included. Wilow Pro is $50/month for up to 10 ad accounts and 12 months of history.
Wilow is for DTC teams that are running and testing a lot of Meta creative and want a fast, clear answer to what's working. Not a full creative production system: no brief builder, no inspiration library. Just accurate, ranked creative performance data, updated on every sync, starting free.