Free Fly Apparel’s Active Meta Ads

Free Fly Apparel's live ads sell surf and swim kit, sunwear and the Bamboo-Lined Active Breeze Skort. The Wavebound Collection is the newest arrival, described as surf-ready swimwear that stays put in the waves and looks amazing on land. The promise across the surf ads is UPF+ protection and chafe-free comfort, and the skort ads lean on a buttery soft shorts liner and no-bounce side pockets. The account runs 315 active ads in the United States, and 10 were pulled for this page.

The sunwear copy opens on a line the brand repeats across its surf, flats and open water ads, “When the sun’s relentless, so are you”. The rash guard ad names the problem directly, “I wore this nonstop—surfing eight hours a day for six days straight—and didn’t get any armpit rash”, and follows it with a detail about the seam, “No seam running alongside the armpit is a game-changer”. Rachael Tilly is named as a WSL champion in the Wavebound ad, which also says the pieces are made with recycled fishing nets. The skort ad calls the piece a 5-star favourite and lists the fabric, pockets and liner as the reasons.

The men's surf and swim collection takes the traffic, with 2 ads pointing there, and the rest of the ads land on the men's fishing, women's swimwear and skort pages or on single product pages. No paid partnerships appear in the pulled set.