Everything in Wilow

Core Feature

Creative Leaderboard

Rank every Meta ad by performance, split by campaign objective. Best at the top, worst at the bottom — updated on every sync.

Core Feature

AI Creative Tagging

Every ad auto-labeled across 4 dimensions using Gemini 2.5 Flash — content style, hook, messaging theme, and CTA. No manual work.

Outliers Scatter Chart

Wilow's Outliers Scatter Chart plots every Meta ad by spend and conversion efficiency. Spot high-spend underperformers and low-spend hidden winners instantly.

Action Selector

Wilow lets you rank and filter Meta ads by a specific conversion event — purchases, leads, or any custom action — instead of a platform-averaged conversion score.

Core Feature

Creative Diversity

See how your Meta ad creative spreads across visual styles and messaging themes, so you can spot concentration risk before one tired style drags the whole account down.

Core Feature

Competitor Tracking

Track any competitor's Meta ads — launch velocity, full ad library, reach, and estimated spend. All from public data, with no competitor account access needed.

Core Feature

Saved Ads

Save any competitor ad with one click. Creatives are snapshotted permanently, so your swipe file survives even after Meta's ad library links expire.