bulk’s Active Meta Ads

The ads sell the brand's own range of sports nutrition and health supplements, covering protein powders, creatine, pre-workout, vitamins, mass gainer, complete greens, bedtime protein shake and training gloves. The main promise is a sale, with headlines such as “Up to 80% Off” and “Up to 80% Off | Limited Time Only” carrying the size of the saving, and “Up to 80% Off + EXTRA 10%” adding a further reduction on top. The creatine ads push a specific deal on the monohydrate powder, while the mass gainer and training gloves ads carry their own reductions.

The copy opens with the saving, then names the occasion, calling it BULK WEEK and describing the event as the biggest gym supplements sale ever. It sets a deadline, telling shoppers the sale ends today and that a code gives an additional discount for today only. The creatine ads dwell on the cost per month and on the length of supply, and the greens ads present the product as an everyday item. The tone stays on price and on the range rather than on results.

The account runs 150 active ads in the United Kingdom, and 93 were pulled for this page. Video makes up 52% of the pulled ads, and 34 carry the paid-partnership label, with Raahavy, hannahkarpal, Coached By MP and thekingajii among the names attached. Most ads send people to bulk.com/uk, with 64 linking there, while others go to the creatine monohydrate and pure whey protein plus product pages. Shop now is the most-used button, followed by Get offer and See details, and the longest-running creative has been live for 11 days.