Hormona’s Active Meta Ads

Hormona's live Meta ads in the United Kingdom sell the Hormona app, a hormone and cycle tracking tool, and the brand's at-home wellness test. The app ads promise personalised insights that connect hormonal patterns across the whole cycle, while the test ads offer a way to check hormone levels from home and see results in the app. The main call is to install the app, with a smaller set of ads sending people to the wellness test product page.

The copy opens by widening the frame beyond periods. One line states “Your period is only one part of the story”, and another explains that hormones shape energy, mood and symptoms throughout the cycle rather than only on bleeding days. The app is described as connecting the dots through personalised insights, so users understand their body rather than just their dates. A separate testimonial-style ad names the problem of feeling dismissed when something seems off with hormones, and cites a personal experience of testing at home and seeing results in the app. The same ad says “It made understanding what was going on inside feel so much simpler and I really wish I’d had something like this sooner”. Another line reads “Now I actually understand what's happening in my body”. The closing instruction across several ads is to download the app today.

Across the 6 pulled ads, 33% are video and 5 link to the App Store listing, making it the dominant destination. The most-used button is Install now, followed by Shop now. The longest-running creative has been live for 4 days, and the account currently runs 53 active ads in the United Kingdom.