David Protein’s Active Meta Ads

David Protein's live Meta ads sell protein bars and shakes, with the main promise of high protein for few calories and no sugar. The ads also promote free shipping on a first order and direct people to pages for Gold, Bronze and the shakes. The most-linked landing page is davidprotein.com/pages/meet-david-gold, which takes 403 of the pulled ads.

The copy opens by naming a problem with other protein bars, such as a bar that promises cookie dough but delivers chalk, and then presents David as the solution. One line the ads repeat is “28g Protein. 150 Calories. 0g Sugar”. Another line used across the bars is “David delivers the most protein for the fewest calories. Perfected taste, texture, and macros. Have it all with David”. The ads also quote a line about falling for the same trick, “I keep falling for the same trick, a protein bar that promises cookie dough and hands me chalk instead”, and set a deadline by offering free shipping on a first order. The copy dwells on taste and texture, with claims that the bars rival dessert and that the shakes are velvety and satisfying.

The ads are built mostly as videos, with 49% of the pulled ads being video, and the rest are images. They send people to landing pages such as davidprotein.com/pages/meet-david-gold, davidprotein.com/pages/meet-david-bronze, davidprotein.com/pages/drink-david and a product page for chocolate protein milkshakes. Some ads carry Meta's paid-partnership label, with 38 of the pulled ads doing so, and the named partners include graceschrope, Britt's Getting Fit, Sophia Hartwell and Trained by Tay. The longest-running creative on the page has been live for 8 days.