David Protein’s Active Meta Ads

David Protein's live Meta ads sell protein bars and shakes, with the Gold bar and the Bronze bar as the main products and a chocolate milkshake also featured. The headline promise across the account is a high protein-to-calorie ratio, carried by lines such as “28g Protein. 150 Calories. 0g Sugar” and “28g of Protein. 150 Calories. 0g of Sugar”. A free shipping offer on a first order appears in one set of ads, and the Bronze ads present the bar as a dessert-style product with disciplined nutrition.

The copy opens by naming a problem with other bars, as “I keep falling for the same trick, a protein bar that promises cookie dough and hands me chalk instead” does, and then turns to David's own claim. The Gold ads repeat the protein, calorie and sugar figures in their headlines, and the shake ads promise a bottled drink made from ultrafiltered milk.

The account runs 635 active ads in the United States, and 49% of the pulled ads are video. Most ads send people to the meet David Gold page, with 403 linking there, and a smaller group goes to the Bronze, drink David and chocolate milkshake pages. Paid partnerships with creators such as graceschrope and Britt's Getting Fit carry 38 ads, and the longest-running creative has been live for 8 days.