Employment Hero’s Active Meta Ads

Employment Hero is advertising a free Onboarding and Induction Checklist in the United Kingdom. The offer is a downloadable guide that covers preparation for a new starter's first day, week and month, along with setting up their workspace, technology and communications. The ads promise a standout experience for new starters and aim to keep them onboard and engaged. The headline repeats the free download label, and the button on both ads is Download.

The other ad uses “Want to give your new hires a great first impression?” as its opening. Both ads then describe the checklist's contents, including how to get prepared for the first day, week and month and how to cover all bases for workspace, technology and communications. The line “With this checklist, you’ll learn how to:” introduces the list of what the checklist teaches.

Both pulled ads are static images, so 0% of the sample is video. They link to fb.me, and 2 of the 2 ads use that destination. The longest-running creative has been live for 0 days, meaning both ads launched in the last week. Employment Hero is running 126 active ads on Facebook and Instagram in the United Kingdom, and the pulled ads are a sample of those. No paid partnerships appear in the sample.