Employment Hero’s Active Meta Ads

Employment Hero's live ads in the United Kingdom sell an end-to-end HR and payroll platform, with the free Onboarding and Induction Checklist as the main lead magnet. The checklist promises to cover everything needed to create a standout experience for new starters, and the demo ads promise a faster switch than the months most implementations take. The payroll ads ask how much slow payroll costs and note that customers process payroll faster, while the AI recruitment ads explain what screening technology means in practice.

The copy opens by naming a problem: “HR admin slowing you down?”. It then states the cost of doing nothing, with “The average staff turnover in the UK is 34%” and “We estimate that each new hire can cost over £6,000 based on just a 20% turnover rate” setting out the expense of turnover and hiring. The checklist ads dwell on the first day, week and month, and on setting up workspace, technology and communications. The AI recruitment ads say most hiring teams still do first-round screening the hard way.

The account runs 126 active ads, and this page samples 15 of them. Video makes up 20% of the sample, and the longest-running creative has been live for 10 days. Most ads use the Book now button, with Learn more and Download also in rotation. The most-linked destination is fb.me, used by 8 ads, while others go to the HR and payroll software page or the AI recruiting agent blog. There are no paid partnerships.