WHOOP’s Active Meta Ads
WHOOP has 151 active ads on Facebook and Instagram in the United Kingdom, as of 5 October 2026; 19 are shown here.
37% of the 19 ads pulled are video, and the most-linked landing page is whoop.com/natural-cycles, the destination of 8 ads.
No paid partnerships in these ads.
The longest-running creative on this page has been live for 209 days, and 2 creatives have passed 90 days.
37% of WHOOP’s ads are videos, compared with 32% for a typical fitness brand.
WHOOP’s longest-running ads
WHOOP’s newest ads
Where WHOOP’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| whoop.com/natural-cycles | 8 | 10d ago | |
 ▶     ▶   | |||
| join.whoop.com | 5 | 10d ago | |
    ▶  | |||
| whoop.com | 4 | 11d ago | |
 ▶  ▶  ▶  ▶ | |||
| whoop.in | 2 | 209d ago | |
| |||
Who WHOOP’s ads reach in the United Kingdom
How WHOOP advertises on Meta
WHOOP’s full creative strategy
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- WHOOP’s ad library
- WHOOP’s creative strategy
- WHOOP’s landing pages
- WHOOP’s influencer partners
- Every ad from the last 30 days (not sampled)
What WHOOP’s ads say
WHOOP's live Meta ads in the United Kingdom sell the WHOOP wearable subscription and its connected app, with the Natural Cycles° partnership as a recurring theme. The main promise is a free year of the Natural Cycles° app, which the ads describe as hormone-free birth control connected to WHOOP temperature data. The ads also promise insights into what the body needs, better habits and improved performance. The offer is framed around understanding the body rather than simply tracking it, and the ads invite people to shop now or learn more.
The copy opens by naming a problem and offering a solution. One line tells readers to stop guessing what the body needs, while another says small habits create big change. The ads dwell on continuous wear and uninterrupted views of health, and they promise insights that go beyond how a person feels. The line “Tennis star Aryna Sabalenka knows what works for her. WHOOP helps you understand what works for your body” appears in the video ads. The ads also set no deadline, instead presenting the subscription as an ongoing source of understanding. The line “Get 1 free year of hormone-free birth control in the Natural Cycles° app, now connected to WHOOP temperature data” carries the Natural Cycles° offer.
The ads are built mostly as images, with 40% of the pulled sample in video. The most-used button is Shop now, followed by Learn more. Most ads send people to whoop.com/natural-cycles, with 8 ads linking there, while others go to whoop.com, join.whoop.com or whoop.in. No paid partnerships appear. The line “Start building better health” runs on the longest-running image ad.
Questions about WHOOP’s ads
- How many ads is WHOOP running on Meta?
- WHOOP has 151 active ads on Facebook and Instagram in the United Kingdom, as of 5 October 2026. This page shows 18 distinct creatives from the 19 ads pulled on that date.
- What is WHOOP’s longest-running ad?
- The longest-running creative on this page started on 10 March 2026 and has been live for 209 days. It reads: “Start building better health”. 2 creatives have passed 90 days.
- Does WHOOP use creators or paid partnerships?
- Not in these ads. None of the 19 ads pulled carry Meta’s paid-partnership label.
- What does WHOOP advertise most?
- The most-linked landing page is whoop.com/natural-cycles, the destination of 8 of the 19 ads pulled. 37% of the ads are video.