Finisterre’s Active Meta Ads

The Barents jumper, the Stormbird jacket, the Lapwing jacket, the Coho sweatshirt, the Farne Knit, the Firecrest jacket and the Basset trouser all appear in the pulled ads. The main promise is gear built for life where land ends, supported by an introductory discount and free delivery on larger orders. The ads also promote a collaboration with Amy Powney and a summer range for adventures by the sea.

The copy opens with the product's standing: “Our Bestselling Knitwear” and “Bestselling Barents Jumper” present the knitwear as a bestseller. The Stormbird is described as the best waterproof the brand has made, with recycled fabrics and PFAS-free waterproofing. The Barents jumper is a fisherman's knit that works in the elements. The Coho sweatshirt is a classic with comfort as its cornerstone. The Basset trouser is built tough in heavy cotton for shoreline hikes and city streets. The Firecrest jacket is warm, lightweight and packable. The Farne Knit uses Donegal merino wool. The introductory discount and free delivery over a set amount appear as link descriptions.

The ads are built mainly as video, with 56% of the pulled sample in that format. The most-used button is Learn more, followed by Shop now. The most-linked landing page is finisterre.com/collections/meet-finisterre, which 17 ads send people to. Other ads link to product pages for the Barents jumper, the Stormbird jacket and the Lapwing jacket, and one uses an Instant Experience. 4 pulled ads carry Meta's paid-partnership label, naming Sophie Louise Hellyer and Mike Lay. The longest-running creative has been live for 130 days, and 14 creatives have been running for more than that period. Across the account, 192 ads are active, with 52 pulled for this page.