Pelican Sport’s Active Meta Ads

Pelican Sport is advertising its CATCH series of fishing kayaks and boats, along with a recreational line and hunting gear, to anglers and outdoor enthusiasts in the United States. The main promise is that time on the water becomes simple and enjoyable, with the CATCH range presented as already legendary.

The copy opens with a claim about the fish growing with each retelling, then moves to the idea that a Pelican CATCH makes the story legendary from the start. The fall ads announce that fall fishing has begun and that the season may be the best yet. The recreational line states that getting on the water is the easiest part of the day. The anniversary ads trace the CATCH series from its beginning with fishing kayaks, through fishing boats and outdoor gear, to hunting. The line the fishing ads repeat is “They say the fish gets bigger every time you tell the story. On a Pelican CATCH, it’s already legendary”, and the fall ads carry “The leaves are turning and the fish are still biting. Fall might be your best fishing season yet”.

Nearly every ad is an image, with video making up 40% of the pulled set. The most-linked landing page takes 15 of the ads, and the longest-running creative has been live for 13 days. There are no paid partnerships.