Liquid Death’s Active Meta Ads

Liquid Death's live Meta ads in the United States sell sparkling water, iced tea, sparkling energy drinks and branded merchandise. The drinks carry promises such as “90% less sugar than top sodas (non-diet)*” and “Vitamins, no sugar, just clean flavors and energy”, while the energy line is described as “With unextreme caffeine and clean refreshing taste, it's the energy drink for when you want more than one energy drink”. The ads also promote a collaboration with Feastables and MrBeast on a peanut butter cup flavoured soda, sold in tallboys and 12oz cans.

It dwells on what the drinks do not contain, such as artificial sweeteners, and on what they do, such as vitamins and clean flavours. The energy ads repeat the phrase unextreme caffeine and describe the feeling as a cup of coffee rather than an electric chair. The Feastables collaboration ad explains that the soda tastes like drinking Feastables Creamy Peanut Butter Cups and contains no actual nuts. Merchandise ads address the reader directly, asking whether they have arms and occasionally go into public, and one sweatshirt ad notes that the item is back in stock in pink and black tie dye.

The account runs 210 active ads, of which 96 were pulled for this page. Most ads use a Shop now button and send people to ampd.to, while merchandise ads link to the Liquid Death merch store or individual product pages.