Try Wilow Today
Get Started Free
written by Kole ogundipe
Wilow is creative analytics for Meta — focused, affordable, and free to start. See how it compares to the other tools in the space.
Adscan and Wilow solve different problems. Adscan is an ad inspiration library: save competitor ads, tag them with AI, and organise them into boards. Wilow is creative analytics for your own Meta ad account: see which of your ads are working, ranked by performance, with AI tags on every creative.
Adscan is an ad library and creative organisation tool. It connects to Meta and LinkedIn and lets you save ads, add AI-generated tags, and share boards with your team. It does not connect to your ad account performance data. The Pro plan is $99/month.
Wilow connects to your Meta ad account and gives you a ranked leaderboard of every creative by performance, AI-generated labels on every ad across four dimensions, and a scatter chart that surfaces spend outliers. Wilow's free plan is permanent, covering three ad accounts and 30 days of data with no credit card required.
| Feature | Wilow Free | Wilow Pro | Adscan |
|---|---|---|---|
| Starting price | $0 forever | $50/mo | $99/mo |
| Permanent free plan | ✓ | ✓ | ✓ (save up to 25 ads) |
| Meta ad performance analytics | ✓ | ✓ | ✗ |
| Creative Leaderboard | ✓ | ✓ | ✗ |
| AI Creative Tagging | ✓ | ✓ | ✓ (on saved ads) |
| Outliers Scatter Chart | ✓ | ✓ | ✗ |
| Ad inspiration library | ✗ | ✗ | ✓ |
| Team boards | ✗ | ✗ | ✓ |
Adscan is an ad library tool for saving and organising creative inspiration. Wilow is a performance analytics tool for understanding which of your own Meta ads are working. If you need inspiration research, Adscan is built for that. If you need performance analytics, Wilow is built for that.
Wilow's free plan covers three Meta ad accounts with no time limit and no credit card required. If you want to understand your own creative performance without paying for an inspiration library, Wilow is the leaner fit.