Lick’s Active Meta Ads

Lick's live Meta ads sell paint and paint samples, built around the 2027 Colour Edit collection and its Soulful Home theme. Individual colour ads carry named shades such as Pink 14, Teal 03, Green 09, Brown, Blue, White 03, Red and Red 06, each described by its undertones and the mood it creates in a room. The promise across the account is a high-quality finish, with stain and scuff resistance, pigment-rich colour, coverage and durability named repeatedly.

The colour ads dwell on how a shade behaves in a room, as in “New colour Pink 14, as featured in the 2027 Colour Edit, is a lighter plaster pink with balancing grey, brown and red undertones”, and each one closes by sending people to the edit at lick.com. The B&Q ads lean on a practical claim, with “The proof is in the paint” heading a list of coverage, scuff resistance and a long-lasting finish, and the copy tells shoppers the paint is in store today or ready to collect tomorrow. The partnership videos take a different route: “our open plan kitchen/living room was feeling a bit drab, so I decided to stop playing it safe and go FULL colour” opens a decorating story about a flat that felt too small, before the copy lists pink walls, a pink ceiling, terracotta shelves and green kitchen cabinets. The sample ads keep the entry point small, offering a Peel & Stick sample as the first step.

Shop now is the dominant button, with Learn more behind it, and 5 ads point to an Instant Experience rather than a product page. The 2027 Colour Edit page takes the next share of traffic, followed by B&Q search and the main paint listing. 2 ads carry the paid-partnership label, from Toya Power and _appleshome_, and both are recent launches. Of 37 active ads, the colour-by-colour images and the B&Q videos sit side by side.