Lick’s Active Meta Ads
Lick has 37 active ads on Facebook and Instagram in the United Kingdom, as of 9 October 2026; 29 are shown here.
72% of the 29 ads pulled are video, and the most-linked landing page is Instant Experience, the destination of 6 ads.
3 of the 29 ads carry Meta’s paid-partnership label, naming Lucy Scurrah, Toya Power and _appleshome_.
The longest-running creative on this page has been live for 112 days, and 4 creatives have passed 90 days.
72% of Lick’s ads are videos, compared with 41% for a typical home and lifestyle brand. Lick’s ads send people to 22 different web pages, while a typical home and lifestyle brand uses 6. Lick runs paid partnership ads, which only 27% of home and lifestyle brands do.
Lick’s longest-running ads
Lick’s newest ads
Where Lick’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| Instant Experience | 6 | 10d ago | |
▶ ▶ ▶ ▶ ▶ ▶ | |||
| lick.com/pages/the-2027-colour-edit-a-soulful-home | 4 | 1d ago | |
▶ ▶ ▶ ▶ In partnership with _appleshome_ | |||
| diy.com/search | 4 | 7d ago | |
▶ ▶ | |||
| lick.com/uk/products/paint | 2 | 16d ago | |
▶ ▶ | |||
| lick.com/pages/quality | 1 | 23d ago | |
▶ In partnership with Lucy Scurrah | |||
| lick.com/uk/product/red-06-interior-paint-sample | 1 | 10d ago | |
▶ | |||
| lick.com/products/pink-14 | 1 | 10d ago | |
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| lick.com/products/teal-03 | 1 | 10d ago | |
| |||
| lick.com/products/green-23 | 1 | 10d ago | |
| |||
| lick.com/pages/rooms | 1 | 1d ago | |
▶ In partnership with Toya Power | |||
| lick.com/collections/cosy-and-warm | 1 | 16d ago | |
▶ | |||
| lick.com/uk/products/samples/paint | 1 | 10d ago | |
▶ | |||
Creators in Lick’s ads
| Partner | Ads | Landing page | |
|---|---|---|---|
| Lucy Scurrah | 1 | /pages/quality |
▶ | |||
| Toya Power | 1 | /pages/rooms |
▶ | |||
| _appleshome_ | 1 | /pages/the-2027-colour-edit-a-soulful-home |
▶ | |||
Who Lick’s ads reach in the United Kingdom
How Lick advertises on Meta
Lick’s full creative strategy
Create a free account to see:
- Lick’s ad library
- Lick’s creative strategy
- Lick’s landing pages
- Lick’s influencer partners
- Every ad from the last 30 days (not sampled)
What Lick’s ads say
Lick's live Meta ads in the United Kingdom sell interior paint and Peel & Stick samples, with the 2027 Colour Edit: A Soulful Home as the central collection. The edit introduces named shades such as Pink 14, Teal 03, Green, Brown, Blue, White 03, Red and Red 06, each described by its undertones and the feeling it brings to a room. The recurring promise is a high-quality finish, expressed through stain and scuff resistance, pigment-rich colour, coverage and durability, and the ads also point to Lick Supreme being available in selected B&Q stores and online at diy.com for Click & Collect and home delivery.
The copy opens by naming a problem or an invitation. One line states “The 2027 Colour Edit invites us to rediscover what our homes really feel like, rather than simply how they look”, while another says “our open plan kitchen/living room was feeling a bit drab, so I decided to stop playing it safe and go FULL colour”. The B&Q ads set a deadline with click and collect tomorrow and a link description that reads Get them in time, and the partnership ads carry first-person decorating stories, including one that describes pink walls, a pink ceiling, terracotta red shelves and green kitchen cabinets.
The account is built mainly on video, with 72% of the pulled ads in that format, and 6 ads send people to an Instant Experience. Shop now is the most-used button, followed by Learn more, and the most-linked landing pages are the Instant Experience, the 2027 Colour Edit page, diy.com/search and the Lick paint page. 3 pulled ads carry Meta's paid-partnership label, naming Lucy Scurrah, Toya Power and _appleshome_.
Questions about Lick’s ads
- How many ads is Lick running on Meta?
- Lick has 37 active ads on Facebook and Instagram in the United Kingdom, as of 9 October 2026. This page shows 29 distinct creatives from the 29 ads pulled on that date.
- What is Lick’s longest-running ad?
- The longest-running creative on this page started on 19 June 2026 and has been live for 112 days. It reads: “The proof is in the paint”. 4 creatives have passed 90 days.
- Does Lick use creators or paid partnerships?
- Yes. 3 of the 29 ads pulled carry Meta’s paid-partnership label, naming Lucy Scurrah, Toya Power and _appleshome_.
- What does Lick advertise most?
- The most-linked landing page is Instant Experience, the destination of 6 of the 29 ads pulled. 72% of the ads are video.