Who Gives A Crap’s Active Meta Ads
Who Gives A Crap has 265 active ads on Facebook and Instagram in the United Kingdom, as of 3 October 2026; 32 are shown here.
50% of the 32 ads pulled are video, and the most-linked landing page is uk.whogivesacrap.org/products/the-spooky-edition, the destination of 16 ads.
1 of the 32 ads carry Meta’s paid-partnership label, naming Jade Seabrook.
The longest-running creative on this page has been live for 16 days, and none has passed 90 days yet.
Who Gives A Crap runs paid partnership ads, which only 27% of home and lifestyle brands do.
Who Gives A Crap’s longest-running ads
Who Gives A Crap’s newest ads
Where Who Gives A Crap’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| uk.whogivesacrap.org/products/the-spooky-edition | 16 | 4d ago | |
▶ ▶ ▶     ▶  ▶  | |||
| uk.whogivesacrap.org/collections/all | 13 | 5d ago | |
▶  ▶ ▶ ▶  ▶  ▶ ▶ ▶ ▶ In partnership with Jade Seabrook | |||
| uk.whogivesacrap.org/products/recycled-3ply-toilet-paper | 3 | 5d ago | |
  ▶ | |||
Creators in Who Gives A Crap’s ads
| Partner | Ads | Landing page | |
|---|---|---|---|
| Jade Seabrook | 1 | /collections/all |
▶ | |||
How Who Gives A Crap advertises on Meta
Who Gives A Crap’s full creative strategy
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- Who Gives A Crap’s ad library
- Who Gives A Crap’s creative strategy
- Who Gives A Crap’s landing pages
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- Every ad from the last 30 days (not sampled)
What Who Gives A Crap’s ads say
The ads sell toilet paper and tissues, with the promise of softness, strength and a donation to good causes. The Spooky Edition is a Halloween-themed pack of rolls, and the copy promises that it is here for a limited time. The recycled toilet paper and premium bamboo ranges are the other main products, and the ads promise that profits help build toilets and clean water. The ads also promise delivery to the door and a box that lasts the average person up to a year.
The copy opens with playful lines such as “Feel good TP” and “Scary good toilet paper”, and often uses “Treat your bum this Halloween with toilet paper that's so soft, it's scary. Shop The Spooky Edition 24 pack while supplies last” to describe the Halloween range. The ads name the problem of supermarket trips and last-minute dashes, and they dwell on the softness and length of the rolls. The Spooky Edition ads set a deadline by saying it sold out in days last year and is here till it disappears.
The ads are mostly video, with 61% of the pulled ads in that format, and 24 of them link to the collections page. The main button is Shop now, and the ads send people to the collections page, the Spooky Edition page, or the recycled and bamboo product pages. The longest-running creative has been live for 30 days, and the account runs 265 active ads in the United Kingdom.
Questions about Who Gives A Crap’s ads
- How many ads is Who Gives A Crap running on Meta?
- Who Gives A Crap has 265 active ads on Facebook and Instagram in the United Kingdom, as of 3 October 2026. This page shows 28 distinct creatives from the 32 ads pulled on that date.
- What is Who Gives A Crap’s longest-running ad?
- The longest-running creative on this page started on 17 September 2026 and has been live for 16 days. It reads: “Scary good toilet paper”. None has passed 90 days yet.
- Does Who Gives A Crap use creators or paid partnerships?
- Yes. 1 of the 32 ads pulled carry Meta’s paid-partnership label, naming Jade Seabrook.
- What does Who Gives A Crap advertise most?
- The most-linked landing page is uk.whogivesacrap.org/products/the-spooky-edition, the destination of 16 of the 32 ads pulled. 50% of the ads are video.