deVOL Kitchens’ Active Meta Ads

The ads sell deVOL Kitchens homewares and furniture: the Twin Victorian Washstand in Printer’s Black with a marble top, the Victorian Washstand in Printer’s Black with a marble top, door handles, a foldable French vineyard table, Emerald Green London Tiles with matching border tiles, Ditsy Delft Tiles and Ditsy Delft Wallpaper, lighting with brass curves and milk glass shades, and simple furniture. The main promise is that these pieces bring beauty and character to a home, with lines such as “Fill your home with beautiful things; authentic, timeless, full of character, made by deVOL” and “Timeless interiors are always enhanced by traditional, authentic, and classic homewares” carrying that idea. The ads direct people to the online shop, with the most-linked page being devolkitchens.co.uk/shop, followed by pages for door furniture, bathrooms and lighting.

The door furniture ad dwells on the polished doorknob as the star of a faded door, while the bathroom ads describe the washstands as the ultimate in bathroom luxury and perfect for a boudoir bathroom. The lighting ad calls the fitting atmospheric and the perfect choice above an island or prep table. The tile ad explains that the Emerald Green London Tiles are inspired by those on the exteriors of London pubs, put there to draw in potential punters. The wallpaper ad shows the painting of the original Ditsy Delft Wallpaper, available to order on the online shop. No deadlines or discounts appear in the copy.

The ads are built mostly as images, with video making up 29% of the pulled set, and every ad uses the Learn more button. Of the 45 active ads, 10 link to devolkitchens.co.uk/shop, while others go to pages for door furniture, bathrooms, lighting, new arrivals, handmade tiles, wallpaper and paint, or the main site. There are no paid partnerships.