rhode’s Active Meta Ads

The ads promote rhode's skincare and hybrid makeup range, including the pocket duo, pocket blush, highlight milk, peptide lip boost, peptide glazing fluid, the rhode kit and the soft glam set. The main promise is everyday essentials that combine skincare benefits with a touch of colour. The ads invite people to join a list for early access.

The copy opens with simple, direct lines such as “new from rhode” and “get ready with rhode”. It names the problem of dull or tired skin by offering a natural flush and soft shimmer. The copy dwells on details like the tiniest rhode blush yet and a soft, pearly sheen. It also promises that the routine is one you will always look forward to. The tone is warm and personal, using phrases like bronze, flush, go and a little blush for a little flush.

The ads are built mostly as images, with only 7% of the pulled ads using video. The most-used button is Shop now, followed by Sign up. There are no paid partnerships. The longest-running creative has been live for 4 days, and 5 ads link to the most-linked landing page, fb.me. Across the 67 active ads, the account repeats the same collaboration and product messages.