Miami MD’s Active Meta Ads

Miami MD's live ads sell a small set of named skincare products: Dark Spot Corrector, Advanced Crepe Fix and Lift & Firm Cream. The headline offer across the account is a discount of up to 54% off, carried in “Miami MD - Up To 50% Off”, and the crepey-skin ads add a risk-free trial with a money-back guarantee. The dark-spot ads promise to make age marks disappear, while the wrinkle ads promise a way to lift sagging skin and smooth lines at home.

The copy opens by naming a problem the reader recognises, such as mouth lines, smile creases and dull, sagging skin, then sets out a cause: a protein called Progerin that builds up with age, or, in the crepey-skin ads, Fibroblast Failure. The wrinkle ads quote a dermatologist's explanation and a woman's account of tighter skin on her chest and arms, and the dark-spot ads cite a dermatologist's routine for marks. One line the crepey-skin ads repeat is “J, Harvard dermatologist to Miami's top clients, discovered the real culprit: Fibroblast Failure”. The ads also set a deadline through the discount and the risk-free trial, and they dwell on the difference between surface moisturisers and the source of the problem.

Every ad uses a Learn more button, and most traffic goes to a prelander at offer.trymiamimd.com/prelanders/acf/v3, which takes 24 ads. There are no paid partnerships.