UpCircle’s Active Meta Ads

UpCircle's United States ads sell skincare and haircare, chiefly the Eye Cream with its cooling roller, the Peptide Serum, the Hybrid Shampoo Crème with pink berry extract and a low-water rosemary shampoo crème aimed at shedding. The recurring offer is a gift card that comes back as credit alongside a free Pamper Kit of samples, so the routine is tried at home before full sizes are bought. The eye cream ads promise depuffing, brightening and hydration from caffeine and hyaluronic acid, while the shampoo ads promise a calmer scalp and stronger roots.

The scalp ads open by naming a problem the reader recognises, as in “Or find yourself constantly checking your part in the mirror?”, and then question the usual explanation with “Did you know your scalp itch isn’t actually dandruff?”. The shampoo crème is set against water-heavy formulas that strip the scalp, and the copy dwells on the concentrated texture, with a pea-sized amount said to go a long way and one jar lasting months. The eye cream ads carry a testimonial about repurposed coffee oil and maple bark extract, and the gift card ads set a stocks-last deadline, with “Hurry, this win-win offer is ONLY available while stocks last. Shop now” closing the pitch.

Video carries 40% of the pulled ads, and the account has 338 active ads in the United States, of which 241 were pulled for this page. Most ads send people to the advertorial at us.upcirclebeauty.com/pages/hcd-advertorial, with 70 linking there, while others land on the Replo shampoo and Pamper Kit pages or the eye cream page. Only 1 pulled ad carries the paid-partnership label, credited to Anna UpCircle.