UpCircle’s Active Meta Ads

UpCircle's live Meta ads in the United States promote a range of skincare and haircare products, including the Peptide Serum, Eye Cream, Hybrid Shampoo Crème, Face Oil, Face Balm, and Night Cream. The main offer across many ads is a gift card that comes with a Pamper & Gift Kit of samples, described as free with the card and credited back for full sizes. Other ads focus on the products themselves, with promises such as clinically proven elasticity boosts, reduced dark circles and puffiness, and a calmer scalp. The ads also highlight the brand's use of upcycled ingredients, refillable packaging, and B Corp certification.

The copy opens by naming common concerns: dark circles, puffiness, fine lines, sagging, dandruff, flakes, and itchy scalps. It often cites a specific person, such as Susan, Zahra M., or a verified buyer, and includes lines like “I decided to try this eye cream because I liked the story behind UpCircle’s products” and “My bags are gone!”. For the Peptide Serum, the ads claim clinically proven results in a short period and quote a user who delayed a PRF treatment. The shampoo ads challenge the idea of dandruff, suggesting instead an inflammation cycle, and repeat the line “You don't have dandruff. You have a scalp that's stripped every single wash”.

The ads are built mostly as videos, with 40% of the pulled ads using that format. Many link to a single advertorial landing page, us.upcirclebeauty.com/pages/hcd-advertorial, which 63 ads use. Other destinations include pages for the Peptide Serum, Eye Cream, Pamper Kit, and Shampoo Crème. Across all active ads, 338 are currently running in the United States.