The Ordinary’s Active Meta Ads
The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026; 0 are shown here.
0% of the 0 ads pulled are video.
No paid partnerships in these ads.
How The Ordinary advertises on Meta
The Ordinary’s full creative strategy
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- The Ordinary’s ad library
- The Ordinary’s creative strategy
- The Ordinary’s landing pages
- The Ordinary’s influencer partners
- Every ad from the last 30 days (not sampled)
What The Ordinary’s ads say
The ads present it as reducing uneven texture, tone and the look of redness, and the body copy states that it is gentle enough for daily use and suitable for all skin types, including rosacea-prone skin. Across the account there are 38 active ads, and 1 of them were pulled for this page.
The copy opens with the results the product is meant to deliver, naming uneven texture, tone and the look of redness before the product name appears. It then describes the formulation as “Azelaic Acid Suspension 10% cream-like, non-comedogenic brightening formulation”, and follows with the claim that “It’s gentle enough to be used daily, making it suitable for all skin types, including rosacea-prone skin”. The stockist line is “Available in 30ml and 100ml at @myer and @sephoraaus”. The audience addressed is broad, covering all skin types and specifically rosacea-prone skin, and the promise is daily use rather than an occasional treatment.
Every pulled ad is video, 100% of the sample, and the longest-running creative has been live for 4 days. There are no paid partnerships in the sample. The same product page takes the traffic from the ads, and the creative has carried the account for the whole of its short run.
Questions about The Ordinary’s ads
- How many ads is The Ordinary running on Meta?
- The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026. This page shows 0 distinct creatives from the 0 ads pulled on that date.
- Does The Ordinary use creators or paid partnerships?
- Not in these ads. None of the 0 ads pulled carry Meta’s paid-partnership label.
- What does The Ordinary advertise most?
- 0% of the 0 ads pulled are video. No landing page is linked from these ads.