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The Ordinary’s Active Meta Ads

38 active ads on Meta · United Kingdom · Updated

The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026; 37 are shown here.

84% of the 37 ads pulled are video, and the most-linked landing page is theordinary.com/lacto-pdrn-new-launch.html, the destination of 9 ads.

3 of the 37 ads carry Meta’s paid-partnership label, naming Taylor Bosman and HANNAH ENGLISH.

The longest-running creative on this page has been live for 27 days, and none has passed 90 days yet.

84% of The Ordinary’s ads are videos, compared with 62% for a typical beauty brand. The Ordinary runs paid partnership ads, which only 30% of beauty brands do.

Beauty & Skincare Avg.The Ordinary
New ads / week8.6
Ads past 90 days0
Video share84%
Landing pages12
Partnership ads8%
Partners2
Ads 33 Landing Pages 12 Partnerships 2 Strategy AllImageVideoPartnerships

The Ordinary’s longest-running ads

Running longest
8
live 27 days
The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
The Ordinary ad: Lacto-PDRN* 4% + B9 Eye Cream.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary’s newest ads

Last 7 days
1
ads launched
The Ordinary ad: Reduces uneven texture, tone and the look of redness 🤍 Azelaic Acid Suspension 10% cream-like, non-comedogenic brightening formulation. It’
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Last 14 days
12
ads launched
The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: #ad azelaic acid is having a MOMENT and it could literally be the answer to your skin problems 🤭 my personal favorite (especially for begin
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In partnership with Taylor Bosman
The Ordinary ad: Does this mean that PDRN is a legit ingredient to watch? Not no, but it depends on the specific product and how it’s been formulated. I’ve h
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In partnership with HANNAH ENGLISH
The Ordinary ad: Scalp care > scalp scares 😓 A healthy scalp environment can lay the foundation for healthier hair appearance. So, if you’re dealing with sc
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The Ordinary ad: Made to visibly repair eye skin.
The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Reimagine What An Eye Cream Can Do.
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The Ordinary ad: Meet Our First Eye Cream.
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The Ordinary ad: Choose the Right Eye Serum.
The Ordinary ad: Made to visibly repair eye skin.
The Ordinary ad: We know why so many of you skip eye creams: skepticism. As consumers, you want an eye cream that delivers visible, clinically backed results
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The Ordinary ad: Which of our toners are you using? 👀👇
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Last 21 days
11
ads launched
The Ordinary ad: trust the process 🙂‍↕️
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The Ordinary ad: ✅ Firmness ✅ Hydration ✅ Targets look of fine lines and wrinkles ✅ Smoothing If this hits all your checkpoints, we have the perfect duo for
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The Ordinary ad: Our Multi-Peptide + Copper Peptides 1% helps to improve the appearance of fine and dynamic lines while supporting your skin’s overall elasti
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The Ordinary ad: Did you know we have two scalp serums? 👀 For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density. To support sca
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The Ordinary ad: Multi-Peptide + HA Serum
The Ordinary ad: Put some pep in your steps 💪 As we age, our skin begins to show signs of the time afforded to us. However, you can still support skin elast
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The Ordinary ad: NO fishy business 🐠 Our first-ever eye cream arrives August 25.
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The Ordinary ad: 🔖 SAVE this scalp routine. Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce
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The Ordinary ad: Stronger, thicker-looking hair. Rooted in research 🪮 Massage a few drops of Multi-Peptide Serum for Hair Density thoroughly into clean, dry
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The Ordinary ad: Blue = advanced age support 💙 Improve the look of fine lines and wrinkles while supporting skin elasticity and firmness with Multi-Peptide
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The Ordinary ad: 2 steps for smoother, softer lips 👄 ✨Apply a thin layer of PHA 5% Exfoliating Lip Serum over the lips 💧Seal it in with Squalane + Amino Ac
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Last 28 days
1
ads launched
The Ordinary ad: Reimagine What An Eye Cream Can Do.
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Creators in The Ordinary’s ads

PartnerAdsLanding page
Taylor Bosman2/azelaic-acid-suspension-10-exfoliator-100407.html
HANNAH ENGLISH1/lacto-pdrn-b9-firming-eye-cream-100744.html
Creators named on The Ordinary’s paid-partnership ads pulled on 21 September 2026 (Meta’s partner label, or the sponsoring brand when Meta gives no name).

How The Ordinary advertises on Meta

The Ordinary’s full creative strategy

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  • Every ad from the last 30 days (not sampled)
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What The Ordinary’s ads say

The main promise across the eye cream ads is visible repair of eye-aging, immediate firmness and radiance, and long-term results, while other ads highlight benefits such as reducing redness, supporting hair density, and improving fine lines. Offers include free shipping on orders over a threshold and product bundles such as a duo for age support.

The copy often opens by naming a doubt or a goal. For the eye cream, one line states “We know why so many of you skip eye creams: skepticism”, and another addresses the desire for fast, clinically backed results for under-eye bags and fine lines. The ads then present the product as the answer, with claims like “Our first eye cream with Lacto-PDRN* and B9, for immediate firmness and radiance with long-term visible eye-aging repair” and “Our first eye cream with Lacto-PDRN* and B9. With long-term visible eye-aging repair”. The copy dwells on ingredients such as vegan PDRN, B9, copper peptides, and hyaluronic acid, and on specific concerns like crepey eyelids, scalp dryness, and uneven texture.

The ads are built mostly as videos, with 84% of the pulled ads using that format. They direct people to product pages, category pages, and an Instant Experience, with buttons such as Learn more, Shop now, and See details. The most-linked landing page is the Lacto-PDRN new launch page, receiving 9 of the ads. Paid partnerships appear in 3 ads, featuring creators Taylor Bosman and HANNAH ENGLISH. The longest-running creative has been live for 27 days, showing that some ads have been sustained over time.

Written from the copy of the 37 ads pulled on 21 September 2026. Quoted lines are the ads’ own words, and every figure is one this page shows.

Questions about The Ordinary’s ads

How many ads is The Ordinary running on Meta?
The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026. This page shows 33 distinct creatives from the 37 ads pulled on that date.
What is The Ordinary’s longest-running ad?
The longest-running creative on this page started on 25 August 2026 and has been live for 27 days. It reads: “Reimagine What An Eye Cream Can Do.”. None has passed 90 days yet.
Does The Ordinary use creators or paid partnerships?
Yes. 3 of the 37 ads pulled carry Meta’s paid-partnership label, naming Taylor Bosman and HANNAH ENGLISH.
What does The Ordinary advertise most?
The most-linked landing page is theordinary.com/lacto-pdrn-new-launch.html, the destination of 9 of the 37 ads pulled. 84% of the ads are video.
More brands
Ads shown as published in Meta’s Ad Library. Updated . Data: Meta Ad Library, compiled by Wilow. Refreshed when this brand is searched in the tool.