The Ordinary’s Active Meta Ads
The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026; 6 are shown here.
100% of the 6 ads pulled are video, and the most-linked landing page is theordinary.com/azelaic-acid-suspension-10-exfoliator-100407.html, the destination of 3 ads.
3 of the 6 ads carry Meta’s paid-partnership label, naming Taylor Bosman and HANNAH ENGLISH.
The longest-running creative on this page has been live for 10 days, and none has passed 90 days yet.
The Ordinary launches about 1 new ad a week, while a typical beauty brand launches about 8. 100% of The Ordinary’s ads are videos, compared with 64% for a typical beauty brand. The Ordinary runs paid partnership ads, which only 40% of beauty brands do.
The Ordinary’s longest-running ads
The Ordinary’s newest ads
Where The Ordinary’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| theordinary.com/azelaic-acid-suspension-10-exfoliator-100407.html | 3 | 4d ago | |
▶ In partnership with Taylor Bosman ▶ | |||
| theordinary.com/lacto-pdrn-b9-firming-eye-cream-100744.html | 2 | 10d ago | |
▶ ▶ In partnership with HANNAH ENGLISH | |||
| theordinary.com/category/body-hair/hair-scalp-solutions | 1 | 10d ago | |
▶ | |||
Creators in The Ordinary’s ads
| Partner | Ads | Landing page | |
|---|---|---|---|
| Taylor Bosman | 2 | /azelaic-acid-suspension-10-exfoliator-100407.html |
▶ | |||
| HANNAH ENGLISH | 1 | /lacto-pdrn-b9-firming-eye-cream-100744.html |
▶ | |||
How The Ordinary advertises on Meta
The Ordinary’s full creative strategy
Create a free account to see:
- The Ordinary’s ad library
- The Ordinary’s creative strategy
- The Ordinary’s landing pages
- The Ordinary’s influencer partners
- Every ad from the last 30 days (not sampled)
What The Ordinary’s ads say
The eye cream carries the main promise, with “See Immediate Results. Get Long-term Visible Repair” running across the eye ads, and the azelaic acid ads present a cream-like, non-comedogenic brightening formulation that suits daily use and rosacea-prone skin. The hair ads offer a healthy scalp environment as the foundation for thicker-looking hair.
The eye cream copy opens on the hesitation it names, “We know why so many of you skip eye creams: skepticism”, then sets out what buyers want from an eye cream, describing visible, clinically backed results for under-eye bags, fine lines and skin firmness, and fast. A paid partnership with HANNAH ENGLISH asks whether PDRN is a legit ingredient to watch and answers that it depends on the formulation.
Video carries 80% of the 15 pulled ads, and 8 of them link to the eye cream page, the single most-used destination. Learn more is the leading button, followed by Shop now and See details, and one image ad sends people to an Instant Experience. 3 ads carry Meta's paid-partnership label, from Taylor Bosman and HANNAH ENGLISH. The longest-running creative has been live for 13 days, and the account runs 38 active ads in the market.
Questions about The Ordinary’s ads
- How many ads is The Ordinary running on Meta?
- The Ordinary has 38 active ads on Facebook and Instagram in the United Kingdom, as of 21 September 2026. This page shows 5 distinct creatives from the 6 ads pulled on that date.
- What is The Ordinary’s longest-running ad?
- The longest-running creative on this page started on 11 September 2026 and has been live for 10 days. None has passed 90 days yet.
- Does The Ordinary use creators or paid partnerships?
- Yes. 3 of the 6 ads pulled carry Meta’s paid-partnership label, naming Taylor Bosman and HANNAH ENGLISH.
- What does The Ordinary advertise most?
- The most-linked landing page is theordinary.com/azelaic-acid-suspension-10-exfoliator-100407.html, the destination of 3 of the 6 ads pulled. 100% of the ads are video.