Ancient + Brave’s Active Meta Ads

Ancient + Brave sells a range of supplements: True Collagen powder, True Creatine+, Brave Ancestral Protein, True Magnesium+, True Ashwagandha, True Biome, Brave Immunity and Brave Clarity mushroom tinctures, True Hydration and Marine Wild Collagen. The recurring offer is a subscription that reduces the price of the first orders and then continues at a smaller reduction, with free UK shipping, gifted accessories at key milestones and the freedom to skip, pause or cancel. The subscription page carries the full set of benefits, and the collagen ads add a free Ritual Scoop on the first order.

The collagen copy opens on a question about sourcing, with “Not all collagen is equal - do you know where yours is from?” running across the True Collagen ads, and the range is described as “A new generation of sustainably sourced collagen, blends and supplements with targeted health benefits”. The True Creatine+ ads name a different problem, stating that “Creatine is not just for men” and inviting women to join others using the formula for energy, strength and cognitive clarity, while the bone health and longevity videos discuss muscle mass and ageing well. The gut health ads dwell on the inconvenience of cold-stored supplements, and the collagen explainer sets marine against bovine before concluding that either works.

Video makes up 66% of the pulled ads, and 13 of them send people to the True Creatine+ product page, the single most-linked destination. Every pulled ad uses the Shop now button.