Ancient + Brave’s Active Meta Ads

The collagen ads promise purity, potency and sustainable sourcing, the creatine ads promise energy, strength, focus and cognitive clarity, and the protein ads promise everyday strength and vitality. The subscription ads set out the full list of benefits, including “Subscribe and Save 20% On First Three Orders”, and the same terms recur across the range.

The copy opens by naming a doubt or a gap in knowledge. The collagen ads ask whether shoppers know where their collagen comes from and state that not all collagen is equal, while the creatine ads say that creatine is not just for men and not just for the gym. The collagen explainer ads put the question of whether both marine and bovine collagen are needed, and the answer that they are not, in front of viewers. The subscription ads list the benefits in sequence, and the creatine ads repeat the line “Creatine is not just for men” across several creatives.

The account runs 351 active ads in the United Kingdom, and 66% of the 38 pulled for this page are video. Most ads use the Shop now button and send people to product pages, with 13 linking to the True Creatine+ page, and the subscription collection page also takes a share of the traffic.