Timeline Longevity’s Active Meta Ads

Timeline Longevity sells Mitopure, a Urolithin A supplement in gummy and softgel form, with a sugar-free strawberry gummy among the options. The ads present it as the leading longevity and cellular health supplement and as the only clinically proven Urolithin A gummy, promising increased muscle strength, cellular energy, improved cellular health and healthier aging. The offer is a daily routine, and the copy states that users can start feeling stronger and more energised within a few months of use. The ads also highlight that the product is backed by years of research, human clinical trials and studies, and is recommended by doctors.

The copy opens by naming a problem or a person. Some ads ask if the reader suffers from brain fog, others address women going through menopause, people over a certain age, or those using GLP-1s. The promise is that Mitopure targets age-related cellular decline and supports muscle health. The ads dwell on the mitochondria as the secret to healthy aging, and they repeat the claim that no other supplement does this. The line “Take daily for increased muscle strength, more energy, improved cellular health, and healthier aging” appears across several ads, and the ads also use “More muscle strength at 38 than ever before?” to challenge assumptions about age and strength. The copy sets no deadline but stresses that the product is clinically proven and backed by research.

The ads are built mostly as videos, with 51% of the pulled ads in that format. They send people to a few landing pages, and 103 of the pulled ads link to the main Mitopure gummies page. There are no paid partnerships. The ads use no buttons, and the copy often includes lines such as “this is one supplement I don't skip as I age” to add a personal touch.