Apple’s Active Meta Ads

95 active ads on Meta · United States · Updated

Apple has 95 active ads on Facebook and Instagram in the United States, as of 16 October 2026.

71% of the 95 ads pulled are video, and the most-linked landing page is apple.com/iphone-18-pro, the destination of 34 ads.

No paid partnerships in these ads.

The longest-running creative on this page has been live for 28 days, and none has passed 90 days yet.

Apple launches about 22 new ads a week, while a typical brand we track launches 7. 71% of Apple’s ads are videos, compared with 50% for a typical brand we track. Apple works with no named partners, while a typical brand we track works with 4.

All brands Avg.Apple
New ads / week22.1
Ads past 90 days0
Video share71%
Landing pages8
Partnership ads0%
Partners0
Ads 64 Landing Pages 7 Partnerships 0 Strategy AllImageVideoPartnerships

Apple’s longest-running ads

Running longest
8
live 27–28 days
Apple ad: www.apple.com
▶
Apple ad: iPhone 18 Pro
▶
Apple ad: www.apple.com
▶
Apple ad: iPhone 18 Pro
▶
Apple ad: www.apple.com
▶
Apple ad: www.apple.com
▶
Apple ad: iPhone 18 Pro
▶
Apple ad: iPhone 18 Pro | Pro further
▶

Apple’s newest ads

Last 7 days
28
ads launched
Apple ad: apple.com
▶
Apple ad: Switch to Safari
Apple ad: Power through your tasks with the all-new A20 Pro chip built for performance on iPhone 18 Pro.
▶
Apple ad: Switch to Safari
Apple ad: Upgrade to iPhone 18 Pro Max for long-lasting battery life.
▶
Apple ad: New A20 Pro chip, supported by a next-gen vapor chamber, for up to 40% better sustained performance vs. iPhone 17 Pro.
▶
Apple ad: apple.com
▶
Apple ad: apple.com
▶
Apple ad: Switch to Safari
▶
Apple ad: Upgrade to iPhone 18 Pro.
▶
Apple ad: Upgrade to iPhone 18 Pro Max for long-lasting battery life.
▶
Apple ad: Meet the all-new camera controls that help you take better photos and video on iPhone 18 Pro.
▶
Apple ad: Switch to Safari
▶
Apple ad: apple.com
▶
Apple ad: Upgrade to iPhone 18 Pro Max for long-lasting battery life.
▶
Apple ad: Upgrade to iPhone 18 Pro.
▶
Apple ad: apple.com
▶
Apple ad: Upgrade to iPhone 18 Pro Max for long-lasting battery life.
▶
Apple ad: Switch to Safari
Apple ad: Switch to Safari
▶
Apple ad: Switch to Safari
Apple ad: New A20 Pro chip, supported by a next-gen vapor chamber, for up to 40% better sustained performance vs. iPhone 17 Pro.
▶
Apple ad: Switch to Safari
▶
Apple ad: Power through your tasks with the all-new A20 Pro chip built for performance on iPhone 18 Pro.
▶
Apple ad: Switch to Safari
▶
Apple ad: Switch to Safari
▶
Apple ad: AirPods 5
Apple ad: AirPods 5
Last 14 days
5
ads launched
Apple ad: Apple Watch Series 12
Apple ad: Apple Upgrade
Apple ad: Upgrade to iPhone 18 Pro from $689 after trade-in for the fastest chip and first variable aperture in an iPhone.
▶
Apple ad: Save on a new iPhone 18 Pro by trading in your Android phone.
▶
Apple ad: Apple Watch Series 12
Last 21 days
20
ads launched
Apple ad: www.apple.com
▶
Apple ad: www.apple.com
▶
Apple ad: Apple
Apple ad: Introducing Apple Watch Series 12.
▶
Apple ad: Switch to iPhone 18 Pro Max for long-lasting battery life with up to 30 hours of use per charge.
▶
Apple ad: Upgrade to the latest iPhone
▶
Apple ad: Lease iPhone 18 Pro with Upgrade.
▶
Apple ad: www.apple.com
▶
Apple ad: apple.com
▶
Apple ad: Switch to iPhone 18 Pro.
▶
Apple ad: Upgrade to iPhone 18 Pro with monthly payments. Starting at $49.95 for 24 months.
▶
Apple ad: Upgrade to the latest iPhone
▶
Apple ad: Pro further.
▶
Apple ad: Upgrade to the latest iPhone
▶
Apple ad: Upgrade your Apple Watch
Apple ad: Apple
Apple ad: Upgrade to the latest iPhone
▶
Apple ad: Switch to iPhone 18 Pro with monthly payments. Starting at $49.95 for 24 months.
▶
Apple ad: Powerful A20 Pro chip. Variable aperture. Switch to iPhone 18 Pro and save up to $290 when you trade in an eligible device.
▶
Apple ad: Introducing Apple Watch Series 12
▶
Last 28 days
3
ads launched
Apple ad: The fastest chip and first variable aperture in an iPhone.
▶
Apple ad: iPhone 18 Pro | Pro further
▶
Apple ad: iPhone 18 Pro | Pro further
▶
No paid partnerships in these ads

How Apple advertises on Meta

Apple’s full creative strategy

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  • Apple’s creative strategy
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  • Every ad from the last 30 days (not sampled)
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Questions about Apple’s ads

How many ads is Apple running on Meta?
Apple has 95 active ads on Facebook and Instagram in the United States, as of 16 October 2026. This page shows 64 distinct creatives from the 95 ads pulled on that date.
What is Apple’s longest-running ad?
The longest-running creative on this page started on 18 September 2026 and has been live for 28 days. It reads: “iPhone 18 Pro”. None has passed 90 days yet.
Does Apple use creators or paid partnerships?
Not in these ads. None of the 95 ads pulled carry Meta’s paid-partnership label.
What does Apple advertise most?
The most-linked landing page is apple.com/iphone-18-pro, the destination of 34 of the 95 ads pulled. 71% of the ads are video.
More brands
Ads shown as published in Meta’s Ad Library. Updated . Data: Meta Ad Library, compiled by Wilow. Refreshed when this brand is searched in the tool.