Butternut Box’s Active Meta Ads

The headline on the longest-running image creative is “Free 3-Month Butternut Box Trial”. The body frames the same offer as a chance to test the food this month, and the link description carries the health claim “84% of customers see an improvement in their dog's health”. The food itself is described as gently cooked, hypoallergenic and free from fillers, artificial preservatives and the canned, dry or raw formats the copy sets itself against.

The copy opens by addressing dog owners directly in the headline, then lists what the food is and is not before the offer appears. The body repeats the monthly framing “THIS MONTH: Have the chance to TEST 3 months of Butternut Box for FREE”. The detail it dwells on is the ingredient standard, with human-quality ingredients, a balance of vitamins and minerals and portions sized to the dog, all delivered to the door. The link description adds the improvement in dog health that customers report, which is the promise the ads return to across the set.

The account runs 377 active ads in the United Kingdom, and the pulled sample of 11 is mostly static image, with video at 27%. Every ad in the sample uses the same Learn more button and sends people to a short link, and 1 of them point to the most-used landing page, bit.ly/48v0QyE, while the rest spread across other short links. No paid partnerships appear in the sample.