Lily's Kitchen’s Active Meta Ads

Lily's Kitchen is advertising its cat food bundles, sold as collections on its own site, with a discount on a first order as the main draw. The offer is carried by a code rather than a countdown or a seasonal event, and the ads send people to the cat food bundles collection page to redeem it. The promise is a saving on a first purchase of the brand's cat food, presented plainly and without conditions beyond the code itself.

The copy opens with the discount as its headline, “25% Off First Orders”, and the body repeats the same terms with the code spelled out, “Get 25% off your first order with code: FIRSTLILY25”. The link description carries the code on its own, so the saving and the way to claim it appear in every part of the ad. No problem is named and no audience beyond first-time buyers is addressed. The detail the ads dwell on is the code itself, which is the only specific instruction in the copy.

The account runs 106 active ads in the United Kingdom, and the sample pulled for this page shows 60% in video, with the rest in image. Every pulled ad uses the same button, Shop now, and 5 of them link to the cat food bundles collection page. No paid partnerships appear in the sample.

The copy opens with the discount as its headline, “25% Off First Orders”, and the body repeats the same terms with the code spelled out, “Get 25% off your first order with code: FIRSTLILY25”. The link description carries the code on its own, so the saving and the way to claim it appear in every part of the ad. No problem is named and no audience beyond first-time buyers is addressed. The detail the ads dwell on is the code itself, which is the only specific instruction in the copy.