Lily's Kitchen’s Active Meta Ads

106 active ads on Meta · United Kingdom · Updated

Lily's Kitchen has 106 active ads on Facebook and Instagram in the United Kingdom, as of 17 September 2026; 9 are shown here.

56% of the 9 ads pulled are video, and the most-linked landing page is lilyskitchen.co.uk/collections/cat-food-bundles, the destination of 5 ads.

No paid partnerships in these ads.

The longest-running creative on this page has been live for 109 days, and 5 creatives have passed 90 days.

Lily's Kitchen launches about 1 new ad a week, while a typical pet care brand launches about 5. Lily's Kitchen works with no named partners, while a typical pet care brand works with 4.

Pet Care Avg.Lily's Kitchen
New ads / week0.9
Ads past 90 days5
Video share56%
Landing pages3
Partnership ads0%
Partners0
Ads 9 Landing Pages 3 Partnerships 0 Reach 23 Strategy AllImageVideoPartnerships Sampled

Lily's Kitchen’s longest-running ads

Live for 90+ days
5
running 90+ days
Lily's Kitchen ad: 25% Off First Orders
109d live
Lily's Kitchen ad: 25% Off First Orders
109d live
Lily's Kitchen ad: 25% Off First Orders
▶
108d live
Lily's Kitchen ad: 25% Off First Orders
▶
108d live
Lily's Kitchen ad: 25% Off First Orders
▶
104d live

Lily's Kitchen’s newest ads

No paid partnerships in these ads

Who Lily's Kitchen’s ads reach in the United Kingdom

Total measured reach1.9Mpeople in the United Kingdom
Median per ad16,658across 23 measured ads
Top ad838,200people reached
Who the ads actually reached
Women Men
18-24223.6K
25-34419.5K
35-44396.9K
45-54281.7K
55-64296.8K
65+301.9K
Reach = people actually reached in the United Kingdom, published by Meta ad transparency. Measured 7 Jul 2026–7 Jul 2026 on 23 ads; delivered audience by age is summed across all EU + UK delivery (Meta doesn’t publish demographics per country).

How Lily's Kitchen advertises on Meta

Lily's Kitchen’s full creative strategy

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  • Every ad from the last 30 days (not sampled)
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What Lily's Kitchen’s ads say

Lily's Kitchen is advertising its Fresh Recipes range for dogs, with a trial offer that lets owners sample the full selection for a small payment plus delivery, using the code FRESH. The ads also promote a discount on first orders with the code FIRSTLILY25, and the cat food bundles collection receives traffic from one long-running image. The main promise is that the recipes are made with fresh meat and offal, designed to appeal to a dog's sense of smell and taste.

The copy opens by addressing the dog's senses, with lines such as “Noses at the ready. Our recipe is made with 100% fresh meat and offal for fuller flavour and a naturally rich aroma” and “Presenting Fresh Recipes, each designed to stir your dog’s senses, thanks to enticing aromas and fresh, quality ingredients”. A recurring detail is the image of a smug dog, as in “And one very smug dog”. The trial offer invites dog owners to try the Fresh Recipes for a set price with a code, and the discount ads carry a deadline-free incentive for new customers. The ads speak to owners who want to see their pets enjoy mealtime, and they dwell on aroma, flavour and quality.

The ads are built mostly as videos, with 61% of the pulled sample in that format, and 22 of them send people to the new fresh recipes page. The most-used button is Shop now, followed by See details. No paid partnerships appear.

Written from the copy of the 9 ads pulled on 17 September 2026. Quoted lines are the ads’ own words, and every figure is one this page shows.

Questions about Lily's Kitchen’s ads

How many ads is Lily's Kitchen running on Meta?
Lily's Kitchen has 106 active ads on Facebook and Instagram in the United Kingdom, as of 17 September 2026. This page shows 9 distinct creatives from the 9 ads pulled on that date.
What is Lily's Kitchen’s longest-running ad?
The longest-running creative on this page started on 31 May 2026 and has been live for 109 days. It reads: “25% Off First Orders”. 5 creatives have passed 90 days.
Does Lily's Kitchen use creators or paid partnerships?
Not in these ads. None of the 9 ads pulled carry Meta’s paid-partnership label.
What does Lily's Kitchen advertise most?
The most-linked landing page is lilyskitchen.co.uk/collections/cat-food-bundles, the destination of 5 of the 9 ads pulled. 56% of the ads are video.
Similar brands
Ads shown as published in Meta’s Ad Library. Updated . Data: Meta Ad Library, compiled by Wilow. Refreshed when this brand is searched in the tool.