Scrumbles’ Active Meta Ads

102 active ads on Meta · United Kingdom · Updated

Scrumbles has 102 active ads on Facebook and Instagram in the United Kingdom, as of 18 September 2026; 27 are shown here.

30% of the 27 ads pulled are video, and the most-linked landing page is scrumbles.co.uk/collections/wet-cat-food, the destination of 14 ads.

8 of the 27 ads carry Meta’s paid-partnership label, naming Nalaabenoggy, Conkersteddygeorge and twixxandrolo and 2 more.

The longest-running creative on this page has been live for 162 days, and 24 creatives have passed 90 days.

Scrumbles launches 0 new ads a week, while a typical pet care brand launches about 5. Scrumbles has 27 ads that have been running for more than 90 days, while a typical pet care brand has 5. Only 30% of Scrumbles’s ads are videos, compared with 44% for a typical pet care brand. Scrumbles’s ads send people to 2 different web pages, while a typical pet care brand uses 6. Scrumbles runs paid partnership ads, which only 38% of pet care brands do. Scrumbles works with 5 named partners, while a typical pet care brand works with 2.

Pet Care Avg.Scrumbles
New ads / week0
Ads past 90 days27
Video share30%
Landing pages2
Partnership ads30%
Partners5
Ads 24 Landing Pages 2 Partnerships 5 Reach 101 Strategy AllImageVideoPartnerships Sampled

Scrumbles’ longest-running ads

Live for 90+ days
24
running 90+ days
Scrumbles ad: scrumbles chicken in shredded broth for dinner 🤍 Code REMI20 for 20% off
▶
162d live
In partnership with remi.green_
Scrumbles ad: Having battled to find a cat food that didn’t upset Twix and Rolo’s tummies we will forever shout about Scrumbles from the rooftops! Scrumbl
▶
162d live
In partnership with twixxandrolo
Scrumbles ad: Give Them Gut Friendly Food As When Their Tummies Are Good They’re Good 😻 We are loving the meat selection in broth from Scrumbles Use nala
▶
162d live
In partnership with Nalaabenoggy
Scrumbles ad: Forrest and Lily love a good delivery day 📦😋 scrumbles gives them everything they need ~ natural ingredients, plenty of variety, clean bow
▶
162d live
In partnership with forrestandlilycats
Scrumbles ad: Feeding Remi but make it asmr ✨ For a long time I really didn’t get the asmr hype, but now I find it actually makes me so sleepy! Especially
▶
162d live
In partnership with remi.green_
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: 💧 Keep your floof hydrated and happy! Switching to @scrumbles wet food has been a game changer for us — simple, tasty, and packed with mois
▶
160d live
In partnership with Conkersteddygeorge
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Give Them Gut Friendly Food As When Their Tummies Are Good They’re Good 😻 We are loving the meat selection in broth from Scrumbles Use nala
▶
160d live
In partnership with Nalaabenoggy
Scrumbles ad: Volume up for this one 🔈 TFW your dinner is so good you have to let your hooman know, but you also can't stop eating to tell them.. 📸 : @r
▶
140d live
In partnership with remi.green_
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
126d live

Where Scrumbles’ ads send people

Landing pageAdsShareNewest ad
scrumbles.co.uk/collections/wet-cat-food14140d ago
Scrumbles ad: Give Them Gut Friendly Food As When Their Tummies Are Good They’re Good 😻 We are loving the meat selection in broth from Scrumbles Use nala
▶
160d live
In partnership with Nalaabenoggy
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: 💧 Keep your floof hydrated and happy! Switching to @scrumbles wet food has been a game changer for us — simple, tasty, and packed with mois
▶
160d live
In partnership with Conkersteddygeorge
Scrumbles ad: Give Them Gut Friendly Food As When Their Tummies Are Good They’re Good 😻 We are loving the meat selection in broth from Scrumbles Use nala
▶
162d live
In partnership with Nalaabenoggy
Scrumbles ad: Having battled to find a cat food that didn’t upset Twix and Rolo’s tummies we will forever shout about Scrumbles from the rooftops! Scrumbl
▶
162d live
In partnership with twixxandrolo
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Feeding Remi but make it asmr ✨ For a long time I really didn’t get the asmr hype, but now I find it actually makes me so sleepy! Especially
▶
162d live
In partnership with remi.green_
Scrumbles ad: Volume up for this one 🔈 TFW your dinner is so good you have to let your hooman know, but you also can't stop eating to tell them.. 📸 : @r
▶
140d live
In partnership with remi.green_
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Up To 33% Off*
160d live
Scrumbles ad: Forrest and Lily love a good delivery day 📦😋 scrumbles gives them everything they need ~ natural ingredients, plenty of variety, clean bow
▶
162d live
In partnership with forrestandlilycats
Scrumbles ad: scrumbles chicken in shredded broth for dinner 🤍 Code REMI20 for 20% off
▶
162d live
In partnership with remi.green_
Scrumbles ad: Up To 33% Off*
160d live
fb.me13126d ago
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
126d live
Scrumbles ad: Request to try a FREE pouch!
127d live
Scrumbles ad: Request to try a FREE pouch!
127d live

Creators in Scrumbles’ ads

PartnerAdsLanding page
remi.green_3/collections/wet-cat-food
Nalaabenoggy2/collections/wet-cat-food
Conkersteddygeorge1/collections/wet-cat-food
twixxandrolo1/collections/wet-cat-food
forrestandlilycats1/collections/wet-cat-food
Creators named on Scrumbles’ paid-partnership ads pulled on 18 September 2026 (Meta’s partner label, or the sponsoring brand when Meta gives no name).

Who Scrumbles’ ads reach in the United Kingdom

Total measured reach18.6Mpeople in the United Kingdom
Median per ad91,966across 101 measured ads
Top ad2,155,933people reached
Who the ads actually reached
Women Men
18-24317.9K
25-344.2M
35-444.0M
45-544.2M
55-643.6M
65+2.0M
Reach = people actually reached in the United Kingdom, published by Meta ad transparency. Measured 7 Jul 2026–7 Jul 2026 on 101 ads; delivered audience by age is summed across all EU + UK delivery (Meta doesn’t publish demographics per country).

How Scrumbles advertises on Meta

Scrumbles’ full creative strategy

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  • Scrumbles’ ad library
  • Scrumbles’ creative strategy
  • Scrumbles’ landing pages
  • Scrumbles’ influencer partners
  • Every ad from the last 30 days (not sampled)
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What Scrumbles’ ads say

Scrumbles uses its live Meta ads to sell wet cat food, chiefly the Chicken in Jelly and Chicken Gravy pouches and the shredded chicken with duck in broth, alongside its sensitive dry food. The main promise is gut-friendly food with prebiotics and probiotics for happier tums, and the recurring offer is a discount on a first order through a named code. A separate set of ads offers a free pouch to try, with limited availability and a sign-up button.

The copy names the problems owners recognise, asking about a dull coat, low energy and a stinky litter tray, and calls these unhappy gut red flags before listing quality meat, gut-loving prebiotics and no added sugar. One line sets a timeframe for seeing a transformation, and the free-pouch ads stress that only a few remain. The partnership ads lean on the cats themselves, as in “Having battled to find a cat food that didn’t upset Twix and Rolo’s tummies we will forever shout about Scrumbles from the rooftops!”, and the broth ads repeat “We are loving the meat selection in broth from Scrumbles”. The hydration ad keeps its detail practical, with “Add fresh water and a clean bowl, and hydration is easy!” sitting beside a discount code.

The account is built mostly on video, which makes up 30% of the pulled ads, and 8 of them carry Meta's paid-partnership label, with creators such as Nalaabenoggy, Conkersteddygeorge, twixxandrolo and remi.green_ named on the ads. Most ads use Shop now and send people to the wet cat food collection page, which 14 of the pulled ads link to, while the free-pouch ads use Sign up and land on fb.me.

Written from the copy of the 27 ads pulled on 18 September 2026. Quoted lines are the ads’ own words, and every figure is one this page shows.

Questions about Scrumbles’ ads

How many ads is Scrumbles running on Meta?
Scrumbles has 102 active ads on Facebook and Instagram in the United Kingdom, as of 18 September 2026. This page shows 24 distinct creatives from the 27 ads pulled on that date.
What is Scrumbles’ longest-running ad?
The longest-running creative on this page started on 8 April 2026 and has been live for 162 days. 24 creatives have passed 90 days.
Does Scrumbles use creators or paid partnerships?
Yes. 8 of the 27 ads pulled carry Meta’s paid-partnership label, naming Nalaabenoggy, Conkersteddygeorge and twixxandrolo and 2 more.
What does Scrumbles advertise most?
The most-linked landing page is scrumbles.co.uk/collections/wet-cat-food, the destination of 14 of the 27 ads pulled. 30% of the ads are video.
Similar brands
Ads shown as published in Meta’s Ad Library. Updated . Data: Meta Ad Library, compiled by Wilow. Refreshed when this brand is searched in the tool.