Bella+Duke’s Active Meta Ads

Bella+Duke's live Meta ads in the United Kingdom sell raw pet food, with the headline offer of a discount on a first box. The ads present the food as complete, balanced and natural, and the promise is that a dog's best life starts with what is in its bowl. The copy also mentions free video vet care and treats alongside the food, so the offer covers more than the bowl alone.

The copy opens by naming the bowl as the starting point for a dog's health, then makes the claim that the food is what dogs are designed to eat. One line reads “Your dog’s very best life starts with what’s in their bowl. So choose the best. 100% natural, 100% real. Choose Bella+Duke”. Another line, “Complete, balanced, 100% natural and packed with fresh ingredients your dog is designed to eat”, describes the food as complete and balanced. The only deadline in the pulled ads is the discount on a first box, which appears in every headline.

The ads are built mostly as images, with 27% of the pulled sample in video. Every ad uses either an Order now or a Learn more button, and they send people to landing pages named for individual dogs, with 3 of the pulled ads pointing to the fix Fiona page. The longest-running creative in the pulled sample has been live for 2, and the account has 149 active ads in total.