Bella+Duke’s Active Meta Ads

Bella+Duke's live Meta ads in the United Kingdom sell raw pet food, treats and free video vet care, with the headline offer of a discount on a first box. The promise is that a dog's best life starts with what is in its bowl, and the copy returns to food that is complete, balanced and natural. Puppy ads extend the same promise to early nutrition, while other ads address fussiness, itchy skin, runny poo and leftovers. The headline “Get 40% off your first box” carries the discount across the account.

The copy opens by naming a problem the owner recognises, such as a dog that leaves its bowl or scratches, then presents a change of food as the answer. Some lines ask where a dog's poo sits on a chart, others ask whether the owner has tried everything for itchy skin. The ads quote a pet called Luna and cite certification, with “In fact, we’re the only brand to be both RawSAFE and UK Pet Food certified” making a claim about safety standards. The puppy ads promise the best start in life, and the fussy-dog ads promise a clean bowl. The offer runs without a stated deadline.

The account is built mainly from video, with 43% of the pulled ads in that format, and 1 ad carries a paid partnership with GabExplores. Buttons lead with Order now, then Get offer and Learn more, and most ads send people to bellaandduke.com, with 14 linking to that page. The longest-running creative has been live for 8 days, and the account runs 149 active ads in the United Kingdom.