Nous’ Active Meta Ads

Nous uses its live Meta ads in the United Kingdom to sell its household bills assistant, a free service that checks energy and other household bills and moves people onto fairer deals. The promise is money and time saved, with the switching handled for the customer, and the ads invite people to join for free. The offer is a check on what a household is wasting, framed around the gap between current tariffs and better ones.

The copy opens by naming a problem most households share, that they are overpaying without realising it, and then puts a time cost on finding out. One line reads “Most households are overpaying on their household bills, and it takes 2 minutes to check!”. Another tells people that if they have not checked for better deals on their energy recently, this is their sign, and the ads dwell on the switching itself, with “Nous checks how much you could save, finds fair deals and handles the hassle of switching you over”. The titles ask the reader to see how much they are wasting or overpaying, so the check is the product being advertised.

Video carries the account, at 76% of the pulled ads, and 15 of those carry Meta's paid-partnership label, with creators such as Sarah Griffiths and wardrobeofamidlifecrisis appearing in the set. Every pulled ad sends people to nous.co/assistant, and the buttons are Learn more and See details. The longest-running creative has been live for 28 days, and the account runs 179 active ads in the market.