ReciMe’s Active Meta Ads

ReciMe's United Kingdom ads sell a recipe-saving app that pulls dishes from social media and websites into one place. The headline across the account is “Want to plan, shop & cook faster?”, and the body promises “Download recipes from Instagram, Facebook, TikTok & websites in seconds”. The app is presented as a way to keep recipes organised, build grocery lists and cook from scratch without losing track of what was saved.

The copy opens with a question about planning, shopping and cooking faster, then moves to the saving habit. A separate line asks “What are some things you no longer buy that you like to make instead?”, and the reply describes starting with one recipe and adding another once it is mastered. The partnership ads carry the same promise, with one showing a Mississippi chicken and potato bake and listing ingredients such as thin-sliced chicken breasts, baby gold potatoes, ranch seasoning and au jus gravy mix. The recipe steps include preheating the oven, covering the dish with foil and letting it rest before serving.

Every pulled ad is a video, and all 6 link to the same landing page. The account runs 296 active ads in the United Kingdom, and 5 of the pulled ads carry Meta's paid-partnership label, with names including Zika jenkins, Lucymakes, Whitney Kai Lyn and Cal Reynolds.