This deep dive reads every live ad a brand is running and maps the strategy behind them: who each ad speaks to, the message it leads with, the format it uses, and how ready to buy it assumes the viewer is. It is generated by Wilow's creative analysis, the same engine our customers point at their own ad accounts.
Start with the audience rows: each one is a group the brand speaks to, and the row's size shows who gets the creative budget. Then use the tabs to re-slice the same ads by the message they lead with, the format they use, and the feeling they aim for. The creatives reorder live as you switch.
The fastest way to use a deep dive: find the audiences the brand invests in most, note the messages they repeat, then look for the gaps — the audiences or angles they leave open for you to own. Wilow runs this same analysis on your own account automatically, so you can see your creative strategy the way you just saw theirs.
Learn how creative diversity worksA deep dive reads one brand at a time. The library behind it covers every advertiser: type any brand name and see the Meta ads they are running right now, free and with no login. Search any brand in the Meta Ads Library
Huel is a good next stop if you want to see how a DTC nutrition brand splits its budget between fresh tests and long-runners. Huel Ad Library: every live Huel ad
For the founder-led angle, IM8 shows how a wellness brand builds around a recognisable face and creator partnerships. IM8 Ad Library: every live IM8 ad
Yes. Deep dives unlock free with your email from any brand page in the ad library.
Every active ad the brand's main Facebook page is running in the selected country, grouped into distinct creatives so duplicates don't cloud the picture.
Each deep dive is generated from the latest pull of the brand's live ads and regenerated as the library refreshes.
Meta lists the ads. A deep dive reads them — grouping every creative by the audience it targets, the message it leads with, and the format it uses, so you see the strategy instead of a wall of ads.