One brand's entire ad strategy, on one page

This deep dive reads every live ad a brand is running and maps the strategy behind them: who each ad speaks to, the message it leads with, the format it uses, and how ready to buy it assumes the viewer is. It is generated by Wilow's creative analysis, the same engine our customers point at their own ad accounts.

How to read it

Start with the audience rows: each one is a group the brand speaks to, and the row's size shows who gets the creative budget. Then use the tabs to re-slice the same ads by the message they lead with, the format they use, and the feeling they aim for. The creatives reorder live as you switch.

Turn it into your next winning ad

The fastest way to use a deep dive: find the audiences the brand invests in most, note the messages they repeat, then look for the gaps — the audiences or angles they leave open for you to own. Wilow runs this same analysis on your own account automatically, so you can see your creative strategy the way you just saw theirs.

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Frequently asked questions

Is this free?

Yes. Deep dives unlock free with your email from any brand page in the ad library.

Which ads does a deep dive cover?

Every active ad the brand's main Facebook page is running in the selected country, grouped into distinct creatives so duplicates don't cloud the picture.

How fresh is the data?

Each deep dive is generated from the latest pull of the brand's live ads and regenerated as the library refreshes.

How is this different from Meta's Ad Library?

Meta lists the ads. A deep dive reads them — grouping every creative by the audience it targets, the message it leads with, and the format it uses, so you see the strategy instead of a wall of ads.

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The ad deep dive