Airbnb’s Active Meta Ads
Airbnb has 1,132 active ads on Facebook and Instagram in the United States, as of 21 September 2026; 2 are shown here.
100% of the 2 ads pulled are video, and the most-linked landing page is play.google.com/store/apps/details, the destination of 2 ads.
No paid partnerships in these ads.
The longest-running creative on this page has been live for 129 days, and 2 creatives have passed 90 days.
100% of Airbnb’s ads are videos, compared with 50% for a typical brand we track.
Airbnb’s longest-running ads
Where Airbnb’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| play.google.com/store/apps/details | 2 | 129d ago | |
▶ ▶ | |||
How Airbnb advertises on Meta
Airbnb’s full creative strategy
Create a free account to see:
- Airbnb’s ad library
- Airbnb’s creative strategy
- Airbnb’s landing pages
- Airbnb’s influencer partners
- Every ad from the last 30 days (not sampled)
What Airbnb’s ads say
Airbnb's live Meta ads in the United States sell stays, experiences and the app itself. The main promise is a home for every kind of trip, from a beach house with a pool and a chef to a lake house for a couple, a pet-friendly retreat by the beach and a house with all the amenities for a weekend getaway. The app ads push the all-new Trips tab and an at-a-glance itinerary, while the experiences ads send people to airbnb.com/experiences with the line “Now you can Airbnb more than an Airbnb”. One image ad pairs a dream stay with insurance for peace of mind.
The copy opens with scenes rather than features. It names the group chat, the ex, the favourite child and the family that books better, and it dwells on hot tubs, snorkels, mocktails and a foot massage. The line “The best revenge is a great trip and accidently posting all of it” runs on a video that lands on airbnb.com, and “Turns out all the group chat needed was a home, a food tour, and one person willing to stop talking about it” appears on another video for the same page. The ads set no deadline and quote no customer. Instead they describe the trip itself: a majestic home, bargain hunting with a fashion queen, a chef whipping up a royal feast, and a house where everyone has their own shower.
Nearly every pulled ad is a video, at 92% of the sample, and 44 of them link to airbnb.com. The buttons are Learn more, Book now and Install now, and the app ad sends people to the Google Play store.
Questions about Airbnb’s ads
- How many ads is Airbnb running on Meta?
- Airbnb has 1,132 active ads on Facebook and Instagram in the United States, as of 21 September 2026. This page shows 2 distinct creatives from the 2 ads pulled on that date.
- What is Airbnb’s longest-running ad?
- The longest-running creative on this page started on 15 May 2026 and has been live for 129 days. It reads: “Get more in the new Airbnb app”. 2 creatives have passed 90 days.
- Does Airbnb use creators or paid partnerships?
- Not in these ads. None of the 2 ads pulled carry Meta’s paid-partnership label.
- What does Airbnb advertise most?
- The most-linked landing page is play.google.com/store/apps/details, the destination of 2 of the 2 ads pulled. 100% of the ads are video.