Airbnb’s Active Meta Ads
Airbnb has 1,170 active ads on Facebook and Instagram in the United States, as of 18 October 2026; 9 are shown here.
44% of the 9 ads pulled are video, and the most-linked landing page is play.google.com/store/apps/details, the destination of 4 ads.
No paid partnerships in these ads.
The longest-running creative on this page has been live for 156 days, and 4 creatives have passed 90 days.
Airbnb’s longest-running ads
Airbnb’s newest ads
Where Airbnb’s ads send people
| Landing page | Ads | Share | Newest ad |
|---|---|---|---|
| play.google.com/store/apps/details | 4 | 101d ago | |
▶ ▶ | |||
| airbnb.com | 3 | 11d ago | |
  | |||
| airbnb.com/homes | 1 | 3d ago | |
 ▶ | |||
| Instant Experience | 1 | 11d ago | |
 ▶ | |||
How Airbnb advertises on Meta
Airbnb’s full creative strategy
Create a free account to see:
- Airbnb’s ad library
- Airbnb’s creative strategy
- Airbnb’s landing pages
- Airbnb’s influencer partners
- Every ad from the last 30 days (not sampled)
What Airbnb’s ads say
The ads sell stays and hosting on Airbnb. Booking copy points to vacation rentals, Guest Favorites and destinations worldwide, with insurance offered for peace of mind, while hosting copy invites people to list their space and earn. The app ads promise a quicker route to a booking and a Trips tab that lays out an itinerary at a glance. Across the account, 1,170 ads are live in the United States, and the 11 pulled here show the mix.
The app ads open on speed and simplicity, with lines such as “Download, book, and go” and “Tap. Pack. Go. It’s that simple with the app”. The hosting ad makes its case through a comparison about walking Chihuahuas, and the booking ads lean on the dream stay and peace of mind through insurance.
Video makes up 45% of the pulled ads, and the longest-running creative has been live for 156 days. Install now is the most-used button, and 4 ads send people to the Google Play listing. Booking ads use Book now and land on airbnb.com or an Instant Experience, while the hosting ad uses Sign up and goes to the host page. No paid partnerships appear in the sample.
Questions about Airbnb’s ads
- How many ads is Airbnb running on Meta?
- Airbnb has 1,170 active ads on Facebook and Instagram in the United States, as of 18 October 2026. This page shows 8 distinct creatives from the 9 ads pulled on that date.
- What is Airbnb’s longest-running ad?
- The longest-running creative on this page started on 15 May 2026 and has been live for 156 days. It reads: “Get more in the new Airbnb app”. 4 creatives have passed 90 days.
- Does Airbnb use creators or paid partnerships?
- Not in these ads. None of the 9 ads pulled carry Meta’s paid-partnership label.
- What does Airbnb advertise most?
- The most-linked landing page is play.google.com/store/apps/details, the destination of 4 of the 9 ads pulled. 44% of the ads are video.