Watchfinder’s Active Meta Ads

Watchfinder's live Meta ads in the United States sell pre-owned luxury watches and a watch-selling service. The main promise is authenticated pre-owned watches at less than original retail, with a warranty and free shipping. The ads name Rolex, Omega, TAG Heuer, Cartier, Vacheron Constantin and Patek Philippe, with models such as the Submariner, Datejust, Speedmaster, Seamaster and Calatrava. The offer is stated plainly in “Authenticated pre-owned watches at up to 45% less than the original retail price”.

The copy opens with the product or the saving. Sale ads lead with Shop the sale and name the brands included. Selling ads lead with Sell your watch, hassle-free and describe a quick and easy process. The Rolex ads dwell on authentication by team experts, a 24-Month warranty, free shipping and flexible payment. The Vacheron Constantin ads specify inspection by brand-accredited watchmakers and a 24-month warranty. The line “Follow our quick and easy process and receive an instant quote today, with payment in less than 3 days” carries the selling promise, and “Shop pre-owned Rolex watches with a 2-year warranty, from the Datejust to the Submariner, at unmissable value with Watchfinder” carries the Rolex promise.

The ads are built almost entirely as images, with video making up 1% of the pulled sample. Most link to watchfinder.com/sell-your-watch, which accounts for 59 of the ads pulled. Other destinations include the Rolex, Omega, Cartier, TAG Heuer and Vacheron Constantin collection pages, plus the watches index, new-in, limited-edition and sale pages. No paid partnerships appear. The account has 111 active ads in the United States.