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Wilow is creative analytics for Meta: focused, affordable, and free to start. See how it compares to the other tools in the space.
Kole Ogundipe
Founder, Wilow
·
June 6, 2026
Focal and Wilow both connect to your ad accounts to track creative performance, but they serve different scales and price points. Focal is a full digital asset management platform with ad analytics built in. Wilow is a focused Meta analytics tool with a permanently free plan.
Focal is a creative operations platform that combines a digital asset library with ad performance analytics across Meta, TikTok, and Google. The free plan is library-only with no ad account integration. Performance tracking requires the Starter plan at 299 euros/month, which covers up to 100k euros in tracked monthly ad spend. Focal is priced in euros and appears to be based in France.
Wilow connects to your Meta ad account and gives you a ranked creative leaderboard, AI-generated labels on every ad, and a scatter chart for spend outliers. The free plan includes three ad accounts and 30 days of data with no credit card required. Pro is $49/month for up to 10 accounts and 12 months of history.
| Feature | Wilow Free | Wilow Pro | Focal |
|---|---|---|---|
| Starting price | $0 forever | $49/mo | EUR 299/mo (about $315) |
| Pricing model | Flat | Flat | Assets + automations + spend |
| Permanent free plan | ✓ | ✓ | ✓ |
| Meta ad performance analytics | ✓ | ✓ | ✓ |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | ✓ |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Conversion action selector | ✓ | ✓ | — |
| Creative Diversity | ✓ | ✓ | — |
| Search any brand's live Meta ads | ✓ | ✓ | — |
| Save competitor ads | ✓ | ✓ | — |
| Creative asset management (DAM) | — | — | ✓ |
| Production reports | — | — | ✓ |
| TikTok and Google analytics | — | — | ✓ |
Focal is a comprehensive creative operations platform with a high price floor for analytics. If you need a full asset library alongside multi-platform performance data, Focal provides it. If you're Meta-focused and want performance analytics without paying for a DAM system, Wilow is the simpler option at a much lower starting price.
Wilow's free plan is permanent and requires no credit card. You can run both tools side by side before committing to anything paid.